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Info

MSc Digital Marketing

University of Reading

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University of Reading

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Henley Business School

  • Study mode

    Full time

  • Start date

    29-SEP-25

  • Duration

    12 Months

Course summary

This Masters in Digital Marketing equips you with the business knowledge and tools needed to develop best practice of digital channels. It allows you to better understand how customers and prospective customers communicate with firms online.Some of the key topics covered include digital marketing strategies, search engine marketing, and developing content. In addition to the commercial and social context behind digital marketing and building effective relationships with customers through social media, you will understand how to apply the key building blocks of successful digital strategies.The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.

Tuition fees

Students living in United States
(International fees)

£ 2,250month

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Reading

University of Reading

University of Reading

  • University League Table

    36th

  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, United Kingdom

VIEW PROFILE
The University of Reading is an international community with more than 26,000 students from around 160 countries. 
Reading is a lively town just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master’s and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    Marketing

    15th out of 90 3

  • Entry standards

    / Max 211
    127 60%

    35th

  • Graduate prospects

    / Max 100
    81.0 81%

    24th

    10

  • Student satisfaction

    / Max 4
    3.09 77%

    44th

    33

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