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Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Centre Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Course Overview

Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

As the digital era develops and our reliance on digital technology increases. The industry needs marketing professionals to innovate with digital and online marketing strategies to ensure businesses remain ahead of their game.

Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness.

Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication.

The course will also cover themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.

During your time on the MSc Digital Marketing, you will cover a range of practical digital marketing topics, which includes:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC) advertising
  • Content Marketing
  • Conversion Rate Optimisation (CRO)
  • Social Media Strategy
  • Paid Facebook Advertising
  • Google Analytics and Search Console
  • Google Tag Manager
  • Google Data Studio

Regardless of the topic, you will be given a firm grasp of the subject, through a mix of lectures, seminars, and practical workshops that utilise real data.

This Digital Marketing course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditation's provide the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway.

Your Future

This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management.

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

Whatever you decide to do, you’ll have the transferable skills that employers expect from a master’s graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.

Newcastle Business School has an excellent track-record in Digital Marketing, with our students achieving national and international accolades. You will soon be among the newest students to benefit from this experience and expertise at Newcastle Business School.

Application deadline

30 June 2021

Tuition fees

Students living in United States
(international fees)

£ 16,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Northumbria University, Newcastle

  • University League Table

    49th

  • Campus address

    Northumbria University, Northumberland Building, Northumberland Road, Newcastle upon Tyne, Northumberland, NE1 8ST, England

Students from around the world come to Northumbria for its reputation in design, engineering, history, law, business and architecture, amongst others.
Northumbria has an international community of students from over 140 countries, and decades of experience in welcoming students to the city of Newcastle.
Northumbria is one of the leading new universities in the UK.

Subject rankings

  • Subject ranking

    30th out of 92

  • Entry standards

    / Max 200
    138 72%

    18th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    3.94 79%

    59th

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