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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Bognor Regis Campus

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    1 year

Course summary

Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. The MSc Digital Marketing degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects.

You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Teaching and Assessment

The course is mainly assessed through coursework.

Tuition fees

Students living in United States
(international fees)

£ 14,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Chichester

  • University League Table

    72nd

  • Campus address

    University of Chichester, Bishop Otter Campus, College Lane, Chichester, West Sussex, PO19 6PE, England

Subject rankings

  • Subject ranking

    71st out of 84 3

  • Entry standards

    / Max 200
    112 55%

    57th

    2
  • Graduate prospects

    / Max 100
    70 70%

    52nd

  • Student satisfaction

    / Max 5
    4.20 84%

    11th

    2

Suggested courses

Middlesex University
SIMILAR RANKING

Digital Marketing MSc/PGDip/PGCert

Middlesex University

Marketing league table

69
Nottingham Trent University
MOST VIEWED

MSc Digital Marketing

Nottingham Trent University

University league table

46

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