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MSc Digital Marketing (with Advanced Practice)

Northumbria University, Newcastle

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Northumbria University, Newcastle

Course options

  • Qualification

    MSc - Master of Science

  • Location

    London Campus

  • Study mode

    Full time

  • Start date

    19-JAN-26

  • Duration

    2 Years

Course summary

Our marketing Subject Group has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters. The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media. You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills. Following your second semester, you will undertake the Advanced Practice element of this programme which consists of either an internship or an applied group consultancy project where you will work with a real organisation on a live business problem. You will benefit from valuable work experience and developing key business insights.Graduates will be well suited to join a wide range of businesses, including graduate training schemes or even start up their own businesses or begin a professional qualification with one of the marketing industry bodies. Upon successfully completing your course, you may choose to further develop your employability skills through Professional Pathway programmes delivered by our partner, QA. These are offered to our graduates for free and give you an excellent opportunity to undertake professional training at the end of your Masters from one of the UKs leading corporate training providers. You can also gain access to the Northumbria University Graduate Enterprise scheme where we can help provide you with advice and skills to enable you to set up your own business.

Tuition fees

Students living in United States
(International fees)

£ 11,375per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Northumbria University, Newcastle

Northumbria University, Newcastle

Northumbria University, Newcastle

  • University League Table

    37th

  • Campus address

    Northumbria University, Northumberland Building, Northumberland Road, Newcastle upon Tyne, Northumberland, NE1 8ST, England

VIEW PROFILE
Specialist country advisers offer support and guidance to international students via in-country visits, online events, and a one-to-one booking system.
Northumbria is based in the heart of multicultural Newcastle, famous for its safety and friendliness. Accommodation is only a short walk from campus.
Newcastle is known for its affordability, with a low cost of living that helps your money go further.

Subject rankings

  • Subject ranking

    Marketing

    32nd out of 90 2

  • Entry standards

    / Max 211
    136 65%

    25th

  • Graduate prospects

    / Max 100
    85.0 85%

    13th

    4

  • Student satisfaction

    / Max 5
    3.00 75%

    69th

    4

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