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MSc Digital Marketing (with Advanced Practice)

Northumbria University, Newcastle

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Northumbria University, Newcastle

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Northumbria University (London Campus)

  • Study mode

    Full time

  • Start date

    18-JAN-27

  • Duration

    2 Years

Course summary

Our marketing Subject Group has established working relationships with key bodies such as the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM) allowing the course content to be reflective of their syllabus. This is particularly of value if you are intending to progress on to a professional qualification with either body upon successful completion of your Masters. The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers, build customer loyalty and provide superior customer service. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour, customer journey mapping, mobile marketing and social media. You will also have the opportunity to develop a wider understanding of the principles and practice of leading and managing organisations and develop a range of applied research skills.

Tuition fees

Students living in United States
(International fees)

£ 21,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Northumbria University, Newcastle

Northumbria University, Newcastle

Northumbria University, Newcastle

  • University League Table

    37th

  • Campus address

    Northumbria University, Northumberland Building, Northumberland Road, Newcastle upon Tyne, Northumberland, NE1 8ST, England

VIEW PROFILE
Free support for applicants through in-country visits, fairs, webinars, and one-to-one chats, provided by global and UK-based teams.
Northumbria is based in the heart of multicultural Newcastle, famous for its safety and friendliness. Accommodation is only a short walk from campus.
Newcastle is known for its affordability, with a low cost of living that helps your money go further.

Subject rankings

  • Subject ranking

    Marketing

    26th out of 93 6

  • Entry standards

    / Max 198
    118 60%

    35th

  • Graduate prospects

    / Max 100
    78.0 78%

    17th

    4

  • Student satisfaction

    / Max 4
    3.10 78%

    53rd

    16

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