MSc Digital Marketing (with Advanced Practice)

Course Overview

Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

As the digital era develops and our reliance on digital technology increases, so does the need for marketing professionals to develop, innovative digital and online marketing strategies to ensure businesses remain competitive and implement successful digital marketing campaigns.

Our two year MSc Digital Marketing with advance practice focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness.

Our Digital Marketing master's also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication. The master’s in digital marketing also covers themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.

You will become equipped with an overview of managing a digital marketing campaign by completing a group based live marketing project, part of the Institute of Direct Marketing (IDM) national student competition, covering campaign management, content development, social media and customer relationship management. Providing you with excellent experience and learning that you can take into employment.

During your time on the MSc Digital Marketing, you will cover a range of practical digital marketing topics, which includes:

• Search Engine Optimisation (SEO)
• Pay-Per-Click (PPC) advertising
• Content Marketing
• Conversion Rate Optimisation (CRO)
• Social Media Strategy
• Paid Facebook Advertising
• Google Analytics and Search Console
• Google Tag Manager
• Google Data Studio

Regardless of the topic, you will be given a firm grasp of the subject, through a mix of lectures, seminars, and practical workshops that utilise real data.

This Digital Marketing course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), two of the world's leading professional bodies in the marketing field. The accreditation's provides the chance to work towards professional marketing qualifications upon graduation through the CIM's IDM graduate gateway.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Your Career

This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

This programme will give you the people-oriented ‘soft’ skills (e.g. understanding and communicating with digital customers), and the detail-oriented ‘hard’ skills (e.g. campaign analytics) to get you industry-ready.