Course options
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Qualification
MSc - Master of Science
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Location
Liverpool John Moores University
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Study mode
Full time
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Start date
01-SEP-25
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Duration
2 years
Course summary
About this course
This Advanced Practice course will provide you with the knowledge and skills to reach digital audiences, whilst also enabling you to gain practical experience.
- Learn from staff with strong links to professional bodies
- Undertake a group consultancy project
- Benefit from course content which is of a professional standard relevant to potential marketeers
- Study in a dynamic business school, located in the city of Liverpool
Informed by current industry best practice, this masters-level degree is aimed at graduates interested in pursuing a career in digital marketing, and professionals who may already be in a marketing role and would like to diversify into the digital arena.
As the digital economy continues to grow, businesses need to develop a multi-channel digital presence to reach customers.
The programme is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to produce cutting-edge creative strategies and develop, manage and lead a digital marketing campaign.
It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.
Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.
In the first year you will complete the taught (classroom) components of the course. During the second year of the course, you and your fellow students will undertake a semester-long group consultancy project. This allows you to apply the theoretical knowledge gained in your previous year to a project brief provided by a business.
Modules
Tuition fees
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£ 17,750per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
Liverpool John Moores University
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University League Table
81st
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Campus address
Liverpool John Moores University, Student Life Building, Copperas Hill, Liverpool, Liverpool, L3 5AJ, England
Subject rankings
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Subject ranking
71st out of 87 7
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Entry standards
/ Max 204125 61%43rd
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Graduate prospects
/ Max 10072.0 72%52nd
12 -
Student satisfaction
/ Max 42.98 75%64th
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