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MSc Digital Marketing

Heriot-Watt University

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Heriot-Watt University

Course options

5 options available

  • Qualification

    MSc - Master of Science

  • Location

    Heriot Watt University - Edinburgh Campus

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    1 Year

Course summary

Our MSc Digital Marketing provides you with the opportunity to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques. The programme has been specifically designed to meet the current and emerging demands of the growing digital economy, to ensure you are highly sought after upon graduation. During the master’s programme, you’ll gain knowledge that covers and integrates the main areas of marketing and digital marketing, including their features, boundaries, terminology, and conventions. You’ll gain a critical understanding of general marketing theories, principles, concepts and applications and specialist knowledge of Digital Marketing theories, concepts and principles relating to product and service marketing and consumer behaviours. You’ll develop a critical awareness of developments in research and knowledge creation within Digital Marketing and cognate disciplines of sociology, geography and psychology. You’ll develop research-informed learning skills through lecture activities, independent research, coursework, and the dedicated Research Methods Philosophy and Practice course which will enable you to apply critical analysis, evaluation and synthesis to problems at the forefront of digital marketing. You’ll be able to identify, conceptualise and define new and abstract problems and issues related to digital marketing and apply a range of standard and specialised instruments and techniques to mitigate such issues. Each course will equip you with highly employable expertise and skills across digital marketing. You’ll have the opportunity to choose three optional courses to customise your learning and develop your specific marketing interests. Your digital marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular digital marketing topic, which is of interest to you.

Tuition fees

Students living in United States
(International fees)

£ 24,952per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Heriot-Watt University

Heriot-Watt University

Heriot-Watt University

  • University League Table

    31st

  • Campus address

    Heriot Watt University - Edinburgh Campus, Riccarton, Edinburgh, Edinburgh, Scotland, EH14 4AS, United Kingdom

VIEW PROFILE
One of Scotland's most international universities. With five global campuses, you will join over 24,000 students and 166,000 alumni in 190 countries.
Global companies actively seek out Heriot-Watt graduates due to the industry-informed programmes that equip you with the right skills to succeed.
Opportunities to transfer seamlessly between campuses in Dubai, Malaysia and Scotland through the university’s ‘Go Global’ scheme.

Subject rankings

  • Subject ranking

    Marketing

    22nd out of 93 29

  • Entry standards

    / Max 198
    168 85%

    3rd

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    2.97 74%

    85th

    2

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