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- Marketing and PR
- Southampton, Solent University
- MSc Digital Marketing
Course options
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Qualification
MSc - Master of Science
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Location
Main Campus
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Study mode
Full time
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Start date
21-SEP-26
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Duration
1 Year
Course summary
This exciting, challenging, practice-orientated course will develop your strategic and creative skills, equipping you for a dynamic career in the rapidly expanding digital marketing sector. Solent's exciting, challenging, practice-orientated MSc Digital Marketing programme will develop your strategic and creative skills, equipping you for a dynamic career in or related to the rapidly expanding digital marketing sector - especially as it increasingly operates in online spaces where innovation is key.
The course is designed to give students the latest knowledge and skills to become experts within the growing sphere of online marketing communications and management.
It will enable you to understand the many facets of consumer behaviour, helping to answer this critical question: "what drives us to act in the ways we do as consumers?" It will also enable you to formulate complex digital marketing strategies and create effective digital campaigns for a variety of brands and organisations.
You'll develop your data analysis skills and the ability to use this data to generate insights about online consumer behaviour in a fast-changing digital landscape. You'll also gain valuable experience in responding to ‘real-world’ live client briefs, leading projects to fruition and then persuading clients to select your plan over other options.
Modules
Tuition fees
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£ 18,350per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
115th
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Campus address
Main Campus, E Park Terrace, Southampton, Southampton, SO14 OYN, United Kingdom
Subject rankings
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Subject ranking
85th out of 93 3
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Entry standards
/ Max 19896 49%81st
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Graduate prospects
/ Max 10064.0 64%53rd
6 -
Student satisfaction
/ Max 43.36 84%4th
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