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MSc Digital Marketing

Leeds Beckett University

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Leeds Beckett University

Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    1 Year

Course summary

Become an expert in marketing theory and practice. You'll develop the essential skills to excel and steer businesses to success in the modern digital landscape. Stand out from the crowd Add value to your undergraduate degree with this practice-relevant master's in digital marketing. You'll develop key marketing and digital skills as you learn to generate innovative solutions to complex challenges currently facing the industry. As part of this course, you'll: Gain a thorough insight into marketing in the post-digital era, recognising opportunities to steer businesses to success in a global economy Explore the psychological and sociological aspects of consumer behaviour Work with a client on a project brief to gain practical experience in planning, managing and implementing effective communication campaigns Practice identifying the characteristics of successful brands, and understand techniques used to manage them Develop your understanding of the planning, implementation, and measurement of social media marketing campaigns Build sophisticated skills and knowledge of a range of marketing metrics, with a focus on digital metrics Specialise in a marketing area that excites you for your Marketing Project to practice applying your expertise Study modern marketing You'll learn about the most up-to-date trends, tools and practices so you'll be prepared to step straight into your career, armed with the latest knowledge and skills. Some of your modules are also delivered by active industry practitioners, so you'll always have current insight to underpin your learning.

Tuition fees

Students living in United States
(International fees)

£ 18,440per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Leeds Beckett University

Leeds Beckett University

Leeds Beckett University

  • University League Table

    78th

  • Campus address

    City Campus, Leeds Beckett University - City Campus, Woodhouse Lane, Leeds, West Yorkshire, LS1 3HE, United Kingdom

VIEW PROFILE
Leeds Beckett is a global university, with an alumni community of over 250,000 people based in 166 countries around the world.
LBU degrees are available to study in-country in Botswana, China, Hong Kong, Malaysia, Mauritius, Nepal, Singapore and Vietnam.
International students can apply for scholarships and receive in-country application support in China, India, Indonesia, Nigeria, Qatar, and Vietnam.

Subject rankings

  • Subject ranking

    Marketing

    49th out of 90 3

  • Entry standards

    / Max 211
    120 57%

    45th

  • Graduate prospects

    / Max 100
    79.0 79%

    31st

    11

  • Student satisfaction

    / Max 4
    3.25 81%

    13th

    4

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