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- Glasgow Caledonian University
- MSc Fashion and Lifestyle Marketing with Professional Practice (GCU London)
MSc Fashion and Lifestyle Marketing with Professional Practice (GCU London)
Course options
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Qualification
MSc - Master of Science
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Location
GCU London
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Study mode
Full time
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Start date
26-JAN-26
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Duration
2 Years
Course summary
The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.
To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individuals interests and attitudes and seek to inspire and guide the consumer's way of life.
Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.
Tuition fees
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£ 16,200per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information

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University League Table
75th
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Campus address
Glasgow Caledonian University, Cowcaddens Road, Glasgow, Scotland, G4 0BA, United Kingdom
Subject rankings
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Subject ranking
34th out of 87 6
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Entry standards
/ Max 204185 91%3rd
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Graduate prospects
/ Max 10072.0 72%52nd
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Student satisfaction
/ Max 43.27 82%11th