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- University of Hull
- MSc in Digital Marketing and Advertising
Course options
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Qualification
MSc - Master of Science
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Location
University of Hull
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Study mode
Full time
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Start date
16-SEP-24
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Duration
1 year
Course summary
About the course
Navigate the dynamic digital landscape and build your knowledge and expertise in advanced digital marketing and advertising management practices.
This MSc programme offers a unique opportunity to develop the knowledge and skills necessary for success in the rapidly evolving digital marketing and advertising industry. It combines two areas of digital marketing and advertising and provides an authentic business learning experience, enabling you to become trailblazers in the realm of Creative Marketing and Advertising
Through a hands-on approach, you will delve into a captivating array of topics, ranging from Digital Marketing Strategy and Social Media Marketing and Analysis to the intriguing realms of Influencer Marketing, Customer Experience (CX) Strategies, and Online Advertising Management.
Our hands-on and authentic approach to teaching marketing means that you will develop a range of valuable skills that are highly sought-after in today's business environment. The emphasis on contemporary digital marketing and advertising practices ensures that you are equipped with the ability to adapt and succeed in this dynamic field. You will get to grips with topics like Digital Marketing Strategy, Social Media Marketing and Analysis, the intriguing realms of Influencer Marketing, Customer Experience (CX) Strategies, and Online Advertising Management.
By delving deep into these areas, you also develop a thorough understanding of key marketing management aspects, such as Strategic Marketing, Consumer Behaviour, Advertising Campaigns and Media Management, Consumer Engagement, and Ethics.
In addition to technical skills, this programme places a strong emphasis on leadership and teamwork development. These essential skills are cultivated through ABL projects, group projects, case studies, and interactive discussions, preparing you to effectively collaborate with colleagues and clients in their future roles. You will also benefit from regular insights from guest speakers with a high level of senior leadership experience, drawn from our varied network of cross-sector industry partners.
The programme is accredited by the IDM (Institute of Digital Marketing), giving you the opportunity to build professional awards alongside your Master’s degree, equipping you with evidence to secure exciting roles in Digital and Social Media marketing.
Modules
Tuition fees
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£ 15,000per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
76th
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Campus address
University of Hull, Admissions Office, Cottingham Road, Hull, Kingston Upon Hull, HU6 7RX, England
Subject rankings
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Subject ranking
42nd out of 91 21
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Entry standards
/ Max 191127 62%41st
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Graduate prospects
/ Max 10067.0 67%53rd
32 -
Student satisfaction
/ Max 53.96 79%38th
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