We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

MSc International Fashion Marketing

University of Manchester

Add to favourites

Course options

  • Qualification

    MSc - Master of Science

  • Location

    The University of Manchester

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    12 months

Course summary

Course description

The International Fashion Marketing master¿s course delves into the world of marketing theory and practice within the fashion industry. You will explore the key developments impacting on markets and consumers and issues related to the global fashion industry.

The course focuses on the international scope of fashion business, discovering and understanding new emerging trends that impact upon marketing strategy. with a focus on real world issues, such as sustainability, digital and globalisation. You will gain insight into fashion marketing from the perspective of the brand, the consumer and broader international society, helping you to develop a comprehensive understanding and insider's view of the role of fashion marketing within fashion brands. You will also develop valuable skills including team-working, leadership, negotiation and project management techniques.

This course is suitable for students from most academic backgrounds and equips graduates with the necessary management skills vital for a career in the fast-paced world of international fashion retailing.

Aims

The programme aims to:

  • Equip students with the knowledge, understanding and skills to enable them to take a leading role in the continued success of fashion businesses by addressing the challenges facing the fashion industry
  • Understand new emerging trends that impact upon marketing strategy with focus on sustainability, digital and globalisation
  • Develop students' capacity for critical thinking and ability to present sound, well justified arguments and solutions to complex problems, recognising the interconnected nature of fashion business practice
  • Enable students to explore new insights in areas such as sustainable development and strategic management of fashion businesses by drawing on the world-class research, teaching and practical experience of the Department of Materials, together with our excellent links to the industry.

Career opportunities

The employment prospects following graduation from the Department are excellent; our graduates have been employed as buyers, marketers and PR in great positions at Burberry, Gucci, Abercombie and Fitch, Marks and Spencer and Prada.

We have extensive contacts in the fashion industry; these include Arcadia, ASOS, Next and Marks and Spencer and Burberry.

Tuition fees

Students living in United States
(international fees)

£ 25,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Manchester

  • University League Table

    17th

  • Campus address

    The University of Manchester, Oxford Road, Manchester, Manchester, M13 9PL, England

Subject rankings

  • Subject ranking

    12th out of 84 1

  • Entry standards

    / Max 200
    161 79%

    7th

    2
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    3.93 79%

    57th

    6

Suggested courses

Newcastle University
SIMILAR RANKING

International Marketing MSc

Newcastle University

Marketing league table

2
University of Glasgow
MOST VIEWED

International Strategic Marketing MSc

University of Glasgow

University league table

19

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!