Course options
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Qualification
MSc - Master of Science
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Location
The University of Manchester
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Study mode
Full time
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Start date
01-SEP-25
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Duration
12 months
Course summary
Course description
The International Fashion Marketing master¿s course delves into the world of marketing theory and practice within the fashion industry. You will explore the key developments impacting on markets and consumers and issues related to the global fashion industry.
The course focuses on the international scope of fashion business, discovering and understanding new emerging trends that impact upon marketing strategy. with a focus on real world issues, such as sustainability, digital and globalisation. You will gain insight into fashion marketing from the perspective of the brand, the consumer and broader international society, helping you to develop a comprehensive understanding and insider's view of the role of fashion marketing within fashion brands. You will also develop valuable skills including team-working, leadership, negotiation and project management techniques.
This course is suitable for students from most academic backgrounds and equips graduates with the necessary management skills vital for a career in the fast-paced world of international fashion retailing.
Aims
The programme aims to:
- Equip students with the knowledge, understanding and skills to enable them to take a leading role in the continued success of fashion businesses by addressing the challenges facing the fashion industry
- Understand new emerging trends that impact upon marketing strategy with focus on sustainability, digital and globalisation
- Develop students' capacity for critical thinking and ability to present sound, well justified arguments and solutions to complex problems, recognising the interconnected nature of fashion business practice
- Enable students to explore new insights in areas such as sustainable development and strategic management of fashion businesses by drawing on the world-class research, teaching and practical experience of the Department of Materials, together with our excellent links to the industry.
Career opportunities
The employment prospects following graduation from the Department are excellent; our graduates have been employed as buyers, marketers and PR in great positions at Burberry, Gucci, Abercombie and Fitch, Marks and Spencer and Prada.
We have extensive contacts in the fashion industry; these include Arcadia, ASOS, Next and Marks and Spencer and Burberry.
Modules
Tuition fees
- United States
- Afghanistan
- Albania
- Algeria
- Andorra
- Angola
- Antigua & Barbuda
- Argentina
- Armenia
- Australia
- Austria
- Azerbaijan
- Bahamas
- Bahrain
- Bangladesh
- Barbados
- Belarus
- Belgium
- Belize
- Benin
- Bhutan
- Bolivia
- Bosnia and Herzegovina
- Botswana
- Brazil
- Brunei
- Bulgaria
- Burkina Faso
- Burma
- Burundi
- Cabo Verde
- Cambodia
- Cameroon
- Canada
- Central African Republic
- Chad
- Chile
- China
- Colombia
- Comoros
- Congo
- Congo (Democratic Republic)
- Costa Rica
- Croatia
- Cuba
- Curacao
- Cyprus
- Czech Republic
- Denmark
- Djibouti
- Dominica
- Dominican Republic
- East Timor
- Ecuador
- Egypt
- El Salvador
- England
- Equatorial Guinea
- Eritrea
- Estonia
- Ethiopia
- Fiji
- Finland
- France
- Gabon
- Gambia
- Georgia
- Germany
- Ghana
- Greece
- Grenada
- Guatemala
- Guinea
- Guinea-Bissau
- Guyana
- Haiti
- Honduras
- Hong Kong
- Hungary
- Iceland
- India
- Indonesia
- Iran
- Iraq
- Israel
- Italy
- Ivory Coast
- Jamaica
- Japan
- Jordan
- Kazakhstan
- Kenya
- Kiribati
- Korea DPR (North Korea)
- Kosovo
- Kuwait
- Kyrgyzstan
- Laos
- Latvia
- Lebanon
- Lesotho
- Liberia
- Libya
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonia
- Madagascar
- Malawi
- Malaysia
- Maldives
- Mali
- Malta
- Marshall Islands
- Mauritania
- Mauritius
- Mexico
- Micronesia
- Moldova
- Monaco
- Mongolia
- Montenegro
- Morocco
- Mozambique
- Namibia
- Nauru
- Nepal
- Netherlands
- New Zealand
- Nicaragua
- Niger
- Nigeria
- Northern Ireland
- Norway
- Oman
- Pakistan
- Palau
- Palestinian Authority
- Panama
- Papua New Guinea
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Qatar
- Republic of Ireland
- Romania
- Russia
- Rwanda
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Scotland
- Senegal
- Serbia
- Seychelles
- Sierra Leone
- Singapore
- Slovakia
- Slovenia
- Solomon Islands
- Somalia
- South Africa
- South Korea
- South Sudan
- Spain
- Sri Lanka
- St Vincent
- St. Kitts & Nevis
- St. Lucia
- Sudan
- Suriname
- Swaziland
- Sweden
- Switzerland
- Syria
- Taiwan
- Tajikistan
- Tanzania
- Thailand
- Togo
- Tonga
- Trinidad & Tobago
- Tunisia
- Turkey
- Turkmenistan
- Tuvalu
- UAE
- Uganda
- Ukraine
- United Kingdom
- Uruguay
- Uzbekistan
- Vanuatu
- Vatican City
- Venezuela
- Vietnam
- Wales
- Western Samoa
- Yemen
- Zambia
- Zimbabwe
£ 33,500per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
University of Manchester
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University League Table
22nd
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Campus address
The University of Manchester, Oxford Road, Manchester, Manchester, M13 9PL, England
Subject rankings
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Subject ranking
35th out of 84 9
14th out of 87 1
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Entry standards
/ Max 239164 69%14th
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Graduate prospects
/ Max 10065.0 65%36th
26 -
Student satisfaction
/ Max 43.18 79%36th
5 -
Entry standards
/ Max 204163 80%6th
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Graduate prospects
/ Max 10065.0 65%65th
1 -
Student satisfaction
/ Max 43.08 77%39th
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