We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

MSc International Fashion Retailing (Multichannel Marketing)

University of Manchester

Add to favourites

Course options

  • Qualification

    MSc - Master of Science

  • Location

    The University of Manchester

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    12 months

Course summary

Course description

E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.

The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including:

Insight into all the multiple routes by which customers and businesses interact with each other.
A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated.
An understanding of multichannel marketing practices using case study material from UK textile retailers and other successful global retailers, including looking at the value, mid-market and luxury fashion sectors.

Aims

The programme aims to provide a stimulating course that combines quality teaching, tutorial guidance and academic support with considerable additional online information for each study unit.

The programme aims to:

  • Provide a fundamental understanding of international fashion retailing, with international fashion retailing processes including E-fashion retailing and Multichannel Marketing.
  • Provide critical appreciation and understanding of the management and marketing issues entailed in e-tailing and multichannel retailing.
  • Provide a broad understanding of multichannel marketing practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, strategy development and integration of channels.
  • Provide a range of intellectual, practical and transferable skills.
  • Provide experience of research.

Accrediting organisations

This programme is accredited by The Chartered Institute of Marketing.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Manchester has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Tuition fees

Students living in United States
(international fees)

£ 24,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Manchester

  • University League Table

    17th

  • Campus address

    The University of Manchester, Oxford Road, Manchester, Manchester, M13 9PL, England

Subject rankings

  • Subject ranking

    12th out of 84 1

  • Entry standards

    / Max 200
    161 79%

    7th

    2
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    3.93 79%

    57th

    6

Suggested courses

University of Southampton
SIMILAR RANKING

Fashion Management (MA)

University of Southampton

Marketing league table

7
University of Glasgow
MOST VIEWED

International Strategic Marketing MSc

University of Glasgow

University league table

19

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!