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MSc International Marketing and Artificial Intelligence for Business

University of Dundee

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University of Dundee

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Main Campus

  • Study mode

    Full time

  • Start date

    18-JAN-27

  • Duration

    1 Year

Course summary

This course gives you an integrated understanding of global marketing strategies and the transformative power of artificial intelligence (AI) in business.You will explore how:AI-driven insights can enhance marketing effortsto make data-informed decisionsto personalise customer experiencesbe competitive in a global marketplaceYou'll learn through a blend of marketing theory and practical AI application.This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape.This master's degree offers an innovative blend of two powerful disciplines:global marketingAI-driven business strategyIn today’s rapidly evolving business landscape, companies must understand global markets. They must also adapt their strategies using data and AI to gain a competitive edge.This course will teach you how to:gain advanced knowledge in both international marketing principles and AI applicationslearn to analyse diverse consumer marketsdesign impactful digital strategiesapply AI responsibly to optimise business processesYou will be equipped to not only navigate complex global marketing environments but also innovate using AI tools. This will prepare you to tackle strategic challenges in industries that are increasingly data and technology-driven.Teachinglecturesworkshopsgroup workstudent presentations

Tuition fees

Students living in United States
(International fees)

£ 23,700per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Dundee

University of Dundee

University of Dundee

  • University League Table

    25th

  • Campus address

    Main Campus, Nethergate, Dundee, Dundee City, DD1 4HN, United Kingdom

VIEW PROFILE
You'll get a highly valued and recognised education in a multicultural study destination and be supported by a global community of friendly staff and students.
There are places of worship in and around campus, international food stores across the city, and a range of international student societies.
Scholarships are available to help eligible students get the most from their studies, and there is dedicated support for international students.

Subject rankings

  • Subject ranking

    Computer Science

    34th out of 118 4

    16th out of 93

  • Entry standards

    / Max 229
    168 74%

    16th

  • Graduate prospects

    / Max 100
    83.0 83%

    36th

    2

  • Student satisfaction

    / Max 4
    3.22 81%

    16th

    5

  • Entry standards

    / Max 198
    185 93%

    2nd

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    3.13 78%

    43rd

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