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MSc International Marketing with Tourism & Events

Edinburgh Napier University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Edinburgh Napier University

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Broaden your horizons and gain valuable international experience by studying in both Edinburgh and France as part of your degree.

Overview

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

The MSc International Marketing with Tourism & Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.

This course offers you the opportunity to study in two beautiful and cultured European cities - Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This international experience will enhance your career prospects on completion of the course.

Course details

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply.

Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

Careers

This course will give you excellent career prospects in marketing including at management level.

The experience of studying marketing abroad and specialising in tourism and events can open up many more marketing career options to you around the world.

Tuition fees

Students living in United States
(international fees)

£ 14,062per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Edinburgh Napier University

  • University League Table

    77th

  • Campus address

    Edinburgh Napier University, 219 Colinton Road, Edinburgh, Edinburgh, City Of, EH14 1DJ, Scotland

Subject rankings

  • Subject ranking

    49th out of 123 9

    13th out of 54 12

    25th out of 84 7

  • Entry standards

    / Max 209
    157 72%

    21st

    10
  • Graduate prospects

    / Max 100
    70 70%

    63rd

  • Student satisfaction

    / Max 5
    3.92 78%

    81st

    2
  • Entry standards

    / Max 167
    153 100%

    1st

    5
  • Graduate prospects

    / Max 100
    52 52%

    40th

  • Student satisfaction

    / Max 5
    3.98 80%

    37th

    9
  • Entry standards

    / Max 200
    162 80%

    6th

    9
  • Graduate prospects

    / Max 100
    72 72%

    45th

  • Student satisfaction

    / Max 5
    3.98 80%

    42nd

    8

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Business & Management Studies league table

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