MSc International Marketing

Broaden your horizons and gain valuable international experience by studying in both Edinburgh and France as part of your degree

Overview

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

This course offers you the opportunity to study in two beautiful and cultured European cities - Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This international experience will enhance your career prospects on completion of the course.

Course details

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply. Your second trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

Careers

This course will give you excellent career prospects in marketing including at management level.

The experience of studying marketing abroad and in a global context can open up many more marketing career options to you around the world.