MSc International Marketing

This course focuses on key discipline such as digital marketing, leadership and entrepreneurship applied in an international context.

This postgraduate degree is designed for marketing professionals and entrepreneurs who aim to improve their employability skills and theoretical knowledge of business and marketing. You will develop the skills and knowledge needed to develop a career in marketing.

The course has been designed for today’s modern marketer. Modules have been chosen to reflect the needs of marketing professional’s specifically digital marketing; understanding the global customers and brand psychology.

Assessment

All assessments are assignments based on the eight taught modules together with a dissertation based on an organisation that the candidate is intimately familiar with, or their own business.

Employability

This programme has been developed by academics, together with senior industry professionals, to encapsulate the exact requirements which are required by global marketing organisations. The course is designed to deliver exciting, relevant and forward thinking modules which will give students the skills and knowledge to fulfill their potential and further their career. Moreover, an MSc will provide the opportunity to progress to a DBA or PhD.