MSc International Sport Management

Heriot-Watt University

Our MSc International Sport Management has been specifically designed to provide you with the understanding and skills to pursue a career in national and international sporting organisations. You’ll gain the know-how to manage staff from a range of unique disciplines and diverse backgrounds towards attaining excellence in the management of sports activities, events, and services. You’ll also understand the wider policy, social and political context within which these organisations operate. During the master’s degree, you’ll develop core business knowledge and understanding with emphasis on the study of topics central to sports management in both national and international contexts and reflecting sport’s wider institutional and social nature. You’ll gain knowledge and a critical awareness of a broad spectrum of current issues and research relating to theories, concepts and principles underpinning international sport management practice. You’ll apply your knowledge to appraise current and future sporting environments to make sense of practical and policy implications. You’ll have a practical understanding of how research and scientific enquiry can be used to evaluate and respond to tactical and strategic issues of concern for the practice of sports and sports organisations. The MSc will provide you with the skills to apply your knowledge and understanding to professional practice and solve sport management problems. Beyond subject knowledge and skills, you’ll gain key transferrable skills which will aid you throughout your professional career. You’ll be able to effectively work independently and in a team, identify areas for continued professional development, communicate effectively by written and verbal means, apply ICT resources for maximising impact, and evaluate a wide range of graphical and numerical data. This invaluable skillset will make you highly sought after upon graduation. You’ll have the opportunity to specialise and choose two optional courses – from contemporary consumers, leadership, marketing, branding and communications, social media marketing, and heritage and cultural marketing – to customise your learning and develop your specific interest. Your international sport management dissertation will allow you to further build on these subject interests, by presenting you the opportunity to carry out an original research project at the forefront of knowledge. The knowledge base, subject and transferable skills you gain will prepare you for lifelong learning and personal development. You’ll gain a theoretical understanding and applied skill set in areas such as competitive strategy, leadership, finance, governance, and management in an international sporting context.