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MSc Market Research and Analytics

Manchester Metropolitan University

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Manchester Metropolitan University

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Manchester Metropolitan University

  • Study mode

    Full time

  • Start date

    05-OCT-26

  • Duration

    1 Year

Course summary

Market research and analytical skills are in high demand as business practice and digital technologies evolve all over the world. In the UK alone, the profession employs close to 73,000 highly skilled employees.Growth in market research activity and employment is driven by data (market) analytics – the analysis of data to understand buyer behaviour, market campaign success, segment markets and key product and service features in new product development. Market researchers work across a range of industries, usually choosing to specialise within a sector, such as consumer, business-to-business or social research. This could be within a market research agency such as Kantar or Ipsos, consulting and large professional services firms such as PwC, or in the marketing departments of large commercial organisations such as Unilever and Tesco.This course is focused on market research and analytics. Our aim is to give you the best knowledge and skills in order to make your mark and succeed in your future market research or marketing career. You’ll join our Department of Marketing, International Business and Tourism where we have strong industry links in Manchester and nationwide that connect you with industry professionals from day one. There will be opportunities during your course to network with potential employers, work on live client briefs and to undertake internships to develop your knowledge into practical skills.You’ll study alongside our MSc Marketing, MSc International Marketing Management and MSc Digital Marketing Communications students on units such as business to business marketing, marketing communications and digital measurement and evaluation. You’ll also study bespoke units in applied marketing research and analytics to develop your knowledge in this rapidly growing area. Towards the end of your course, you’ll then have the opportunity to explore a topic of great interest to you in an applied research project.

Application deadline

20/03/2026

Tuition fees

Students living in United States
(International fees)

£ 22,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Manchester Metropolitan University

Manchester Metropolitan University

Manchester Metropolitan University

  • University League Table

    53rd

  • Campus address

    Manchester Metropolitan University, Ormond Building, Lower Ormond Street, Manchester, Lancashire, M15 6BX, United Kingdom

VIEW PROFILE
The university welcomes a diverse international student population of more than 5,000 international students from over 120 countries.
Each year, a range of welcome events are organised to help new students settle into university, explore the city, and prepare for academic studies.
Study in the centre of the global city of Manchester, on a campus with world-class learning spaces, a lively Students’ Union and fantastic social hubs.

Subject rankings

  • Subject ranking

    Marketing

    29th out of 93 8

  • Entry standards

    / Max 198
    117 59%

    40th

  • Graduate prospects

    / Max 100
    80.0 80%

    8th

    23

  • Student satisfaction

    / Max 4
    3.13 78%

    43rd

    4

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