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  • Undergraduate courses
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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Stirling

  • Study mode

    Full time

  • Start date

    SEP-24, JAN-25

  • Duration

    12 months

Course summary

Overview

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with the existing computing expertise from Computing Science and Mathematics. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

Course objectives

The course is tailored for those who plan to pursue a career in the field of Marketing Analytics, as well as those seeking professional development or career change. It answers the industry’s demand for a skilled pool of graduates who can apply data science to solve marketing challenges.
Students can also exit with PGCert and PGDip awards.

Tuition fees

Students living in United States
(International fees)

£ 20,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

  • University League Table

    51st

  • Campus address

    University of Stirling, Stirling, Stirling, FK9 4LA, Scotland

Located in the heart of Scotland, Stirling's scenic 330-acre campus offers top facilities, including a cinema, Olympic-sized swimming pool and more.
Stirling is also Scotland's safest student city (Complete University Guide How Safe is your City, 2023)
A diverse and welcoming community of staff and students across the university represent more than 120 countries around the world.

Subject rankings

  • Subject ranking

    54th out of 115 6

    20th out of 91 3

  • Entry standards

    / Max 235
    151 67%

    32nd

  • Graduate prospects

    / Max 100
    77.0 77%

    69th

  • Student satisfaction

    / Max 5
    3.56 71%

    103rd

    60
  • Entry standards

    / Max 191
    180 88%

    6th

  • Graduate prospects

    / Max 100
    70.0 70%

    48th

    18
  • Student satisfaction

    / Max 5
    4.04 81%

    21st

    20

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