MSc Marketing Analytics

University of Stirling

Marketing analysts are in high demand in today’s data-driven economy. Organisations generate vast amounts of data – from product reviews to customer interactions. Marketing analytics makes sense of the data to guide successful business strategies. Our MSc Marketing Analytics course equips you with the skills needed to thrive in a data-driven world. We have an active learning, careers-focused approach which puts key skills taught in theory into practice. Our partnership with business makes sure you learn what is needed by global employers. You’ll gain a toolbox of analytical techniques and strategic insights so that you can translate information into action. We teach a powerful blend of practical and theoretical skills, to enhance your employability in a competitive job market. Gain practical experience in marketing and analytics Analyse Big Data such as social media comments or online product reviews. Understand consumer behaviours and generate marketing analytics solutions for organisations. Practical sessions on data analytics and marketing simulations. You will undertake consultancy-style projects. In addition, there are opportunities to work with a business as part of your consultancy project. Your project work will build-up the practical skills needed for future career roles. Recent organisations include: Keep Scotland Beautiful Care Opinion Volunteer Scotland Stirling Council Otter Adventures Curriculum informed by top experts Our curriculum is informed by an advisory board of top marketing practitioners. This includes high-profile professionals from companies such as Kortext, BMW and Clevertouch Consulting. Focus on analysis and communication We designed our course to be a conversion course for those who are new to data analytics. You’ll learn to analyse data such as Power BI, Orange Datamining or SPSS, and communicate your insights. We want you to become a professional who can link marketing and data analysis. We are AACSB accredited The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact. The course will teach you how to interpret the marketing data generated by businesses and how to effectively communicate your findings to inspire better ways of working. This course addresses the need for industry to have more managers with marketing analytics skills. Marketing Analytics opens up careers in diverse areas such as Marketing Management, Operations Planning, Sustainability, Customer-Relationship Management, Supply-Chain-Management, Process Improvement, or Disruption and Change Management. This course equips you with the skills to transform data into actionable insights. You’ll learn how to communicate findings effectively, positioning yourself as a valuable asset to C-suite executives at some of the world’s leading organisations. Beyond marketing, a strong foundation in data analytics and strategic thinking opens doors to a wide range of careers, including roles in operations, sustainability, and supply chain management. Develop your careers skills with our Flying Start Leadership Programme We go beyond textbooks and lecture rooms to focus on your personal and professional development. Flying Start will help you develop practical career skills such as effective public or conflict management.