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- University of Stirling
- MSc Marketing Analytics
Course options
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Qualification
MSc - Master of Science
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Location
University of Stirling
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Study mode
Full time
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Start date
SEP-24, JAN-25
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Duration
12 months
Course summary
Overview
This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.
The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with the existing computing expertise from Computing Science and Mathematics. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.
Course objectives
The course is tailored for those who plan to pursue a career in the field of Marketing Analytics, as well as those seeking professional development or career change. It answers the industry’s demand for a skilled pool of graduates who can apply data science to solve marketing challenges.
Students can also exit with PGCert and PGDip awards.
Modules
Tuition fees
- United States
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- Dominican Republic
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- Estonia
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- Fiji
- Finland
- France
- Gabon
- Gambia
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- Germany
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- Greece
- Grenada
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- Guyana
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- Iceland
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- Indonesia
- Iran
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- Italy
- Ivory Coast
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- Kiribati
- Korea DPR (North Korea)
- Kosovo
- Kuwait
- Kyrgyzstan
- Laos
- Latvia
- Lebanon
- Lesotho
- Liberia
- Libya
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonia
- Madagascar
- Malawi
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- Maldives
- Mali
- Malta
- Marshall Islands
- Mauritania
- Mauritius
- Mexico
- Micronesia
- Moldova
- Monaco
- Mongolia
- Montenegro
- Morocco
- Mozambique
- Namibia
- Nauru
- Nepal
- Netherlands
- New Zealand
- Nicaragua
- Niger
- Nigeria
- Northern Ireland
- Norway
- Oman
- Pakistan
- Palau
- Palestinian Authority
- Panama
- Papua New Guinea
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Qatar
- Republic of Ireland
- Romania
- Russia
- Rwanda
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Scotland
- Senegal
- Serbia
- Seychelles
- Sierra Leone
- Singapore
- Slovakia
- Slovenia
- Solomon Islands
- Somalia
- South Africa
- South Korea
- South Sudan
- Spain
- Sri Lanka
- St Vincent
- St. Kitts & Nevis
- St. Lucia
- Sudan
- Suriname
- Swaziland
- Sweden
- Switzerland
- Syria
- Taiwan
- Tajikistan
- Tanzania
- Thailand
- Togo
- Tonga
- Trinidad & Tobago
- Tunisia
- Turkey
- Turkmenistan
- Tuvalu
- UAE
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- Wales
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- Yemen
- Zambia
- Zimbabwe
£ 20,600per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
51st
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Campus address
University of Stirling, Stirling, Stirling, FK9 4LA, Scotland
Subject rankings
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Subject ranking
54th out of 115 6
20th out of 91 3
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Entry standards
/ Max 235151 67%32nd
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Graduate prospects
/ Max 10077.0 77%69th
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Student satisfaction
/ Max 53.56 71%103rd
60 -
Entry standards
/ Max 191180 88%6th
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Graduate prospects
/ Max 10070.0 70%48th
18 -
Student satisfaction
/ Max 54.04 81%21st
20