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MSc Marketing and Brand Management

University of Essex

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Colchester Campus

  • Study mode

    Full time

  • Start date

    06-OCT-22

  • Duration

    1 year

Course summary

What are the challenges facing marketing and branding today? What links are there between management, marketing, and culture?

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political, and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

MSc Marketing and Brand Management is designed to challenge aspiring and existing marketing professionals; therefore, you are required to have previously studied or worked in marketing to undertake this Master’s degree.

You gain an in-depth knowledge of areas including:

  • managerial and cultural perspectives on marketing
  • branding and consumer behaviour, including cultural considerations
  • strategic brand communication
  • corporate marketing strategy

At Essex Business School where MSc Marketing and Brand Management is based you will learn from expert academics and marketing practitioners who tailor their course content to the issues currently being faced by organisations around the world. Studying alongside other students with a marketing background you'll build a deeper insight into marketing and brand management with a real-world focus. A Masters from Essex Business Schools can give you the best foundation to build your marketing career.

Your future

This course provides an excellent foundation to build your career in marketing and brand management by developing your skills in creativity, innovation, and ethical awareness.

Many of our graduates go on to manage marketing activities in organisations of all sizes. 90% of University of Essex’s postgraduate graduates are in employment or further study (Graduate Outcomes 2021). Recent graduate destinations include high profile organisations and SMEs such as:

  • KPMG
  • HP
  • Groupon
  • Wefarm, the world’s largest platform for small-scale farmers
  • fast-growing digital agency, Footprint Digital
  • award-winning marketing agency, Coast Digital

Application deadline

01 August 2022

Tuition fees

Students living in United States
(international fees)

£ 20,350per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Essex

  • University League Table

    27th

  • Campus address

    University of Essex, Wivenhoe Park, Colchester, Essex, CO4 3SQ, England

The careers team offer dedicated international careers advice and support throughout studies and after graduation.
Central London is easily accessible from all of the university's campuses.
The University of Essex has a student body that represents over 140 nationalities and supports over 30 different cultural societies.

Subject rankings

  • Subject ranking

    42nd out of 92 13

  • Entry standards

    / Max 200
    112 59%

    50th

    14
  • Graduate prospects

    / Max 100
    70.0 70%

    43rd

    25
  • Student satisfaction

    / Max 5
    3.89 78%

    67th

    5

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