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MSc Marketing and Brand Management

University of Essex

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Colchester Campus

  • Study mode

    Full time

  • Start date

    07-OCT-21

  • Duration

    1 year

Course summary

Modern marketing requires a global mind-set. Today’s marketers don’t just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing and brand communication theories and develop an understanding of their social, political and cultural context. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

You gain an in-depth knowledge of areas including:

  • managerial and cultural perspectives on marketing
  • branding and consumer behaviour, including cultural considerations
  • strategic brand communication
  • corporate marketing strategy

MSc Marketing and Brand Management is run by Essex Business School. We’re in the top 25 in the UK for research excellence (REF, 2014), ensuring your course content is relevant to the issues currently being faced by organisations around the world. Our Masters students join us from more than 40 countries, so you join a lively, international community.

Application deadline

27 August 2021

Tuition fees

Students living in United States
(international fees)

£ 19,380per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Essex

  • University League Table

    41st

  • Campus address

    University of Essex, Wivenhoe Park, Colchester, Essex, CO4 3SQ, England

Subject rankings

  • Subject ranking

    29th out of 84 10

  • Entry standards

    / Max 200
    109 53%

    64th

    11
  • Graduate prospects

    / Max 100
    82 82%

    18th

  • Student satisfaction

    / Max 5
    3.83 77%

    72nd

    32

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Marketing league table

28
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