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MSc Marketing and Brand Management

University of Stirling

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Stirling

  • Study mode

    Full time

  • Start date

    27-SEP-21

  • Duration

    12 months

Course summary

Overview

The Masters in Marketing and Brand Management gives you a thorough and in-depth understanding of marketing and brand management within commercial and non-commercial organisations. You will learn both about the practice and theory of sustainable marketing, strategic brand management and digital marketing & advertising. Our course also gives the choice to further explore the role of brands and branding in specialist marketing areas such as supply chain marketing, retailing, or social marketing.

Our research-led teaching combined with a focus on practical applications is a key strength of this course and you will be taught by top researchers. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises.

Course objectives

The MSc Marketing and Brand Management will provide you with a comprehensive knowledge of core marketing principles, along with an additional focus on brands and branding, that will prepare you for a career in marketing and brand management. The course has been designed to develop your knowledge and understanding of the strategic importance of branding at both national and international levels. At the end of the course you will be able to:

  • assess and develop brands in a variety of different market settings, organisation types and policy situations
  • analyse and apply marketing and brand communication theories
  • consider the social, political and cultural context of brands and the role that they can play in areas such retail, social marketing, and marketing ethics
  • recognise the ethical issues that arise from marketing activities and to understand the impact marketing has on society in general

Tuition fees

Students living in United States
(international fees)

£ 18,645per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

  • University League Table

    45th

  • Campus address

    University of Stirling, Stirling, Stirling, FK9 4LA, Scotland

Subject rankings

  • Subject ranking

    8th out of 84 2

  • Entry standards

    / Max 200
    171 84%

    5th

    2
  • Graduate prospects

    / Max 100
    78 78%

    27th

  • Student satisfaction

    / Max 5
    4.12 82%

    18th

    4

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