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MSc - Marketing and Digital Strategy

Leeds Beckett University

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Leeds Beckett University

Course options

4 options available

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    1 Year

Course summary

Gain a deep understanding of the dynamic field of digital marketing. You’ll develop skills to design and implement effective digital marketing strategies. Develop your skillset Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification. As part of this course, you’ll: Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels Learn to identify the characteristics of successful brands, and understand techniques used to manage them Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise

Tuition fees

Students living in United States
(International fees)

£ 18,440per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Leeds Beckett University

Leeds Beckett University

Leeds Beckett University

  • University League Table

    86th

  • Campus address

    City Campus, Leeds Beckett University - City Campus, Leeds, West Yorkshire, LS1 3HE, United Kingdom

VIEW PROFILE
LBU is a global university, with alumni in 166 countries worldwide and a thriving Global Village network which welcomes and supports its students.
LBU is based in Leeds, at the heart of the UK. With over 70,000 students from across the world, Leeds is one of the UK’s most student-friendly cities.
Leeds Beckett celebrates the diversity international students bring and offers a range of scholarships to support all eligible students.

Subject rankings

  • Subject ranking

    Business & Management Stu

    80th out of 124 3

    55th out of 93 6

  • Entry standards

    / Max 212
    101 47%

    91st

  • Graduate prospects

    / Max 100
    73.0 73%

    37th

    12

  • Student satisfaction

    / Max 4
    3.08 77%

    86th

    15

  • Entry standards

    / Max 198
    103 52%

    70th

  • Graduate prospects

    / Max 100
    76.0 76%

    24th

    7

  • Student satisfaction

    / Max 4
    3.20 80%

    25th

    12

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