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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Winchester

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    1 year

Course summary

COURSE OVERVIEW

  • Develop and apply marketing expertise in innovation, strategic insight and creativity
  • Emphasis on professional development and preparation for the workplace
  • Conduct research and analysis using your own innovative ideas

To be successful in marketing, you need to drive innovation, build brand presence in a changing society, create an organisational culture that shares and acts on the principles of customer focus, and develop performance metrics that include data analytics and deep insights into consumer motivations. You also need to focus on financial and market performance. Marketing Innovation at Winchester enables you to develop and apply these capabilities in a creative manner with an awareness of ethical and social responsibility.

This is a cutting-edge programme that helps you hone a range of skills, from the strategic and creative process of leading and managing innovations through to commercialisation and beyond. You explore innovation as it pertains to existing products and services, focusing on the knowledge and skills required to ensure continued success of brands and organisations in the marketplace. You also investigate the areas of idea generation and innovative data collection methods, examining how insights derived from consumer research can aid the development of creative and effective marketing strategies. In addition, the programme fosters a detailed understanding of the design, development and management of new product and service innovations and explores how to create an engaging brand presence in an increasingly complex media landscape.

You are presented with challenging experiences through a balance of theory and practice by evaluating contemporary case studies, conducting research and analysis, and through participating in regular creative development workshops.

You complete the course equipped to pursue a career in product management, market development, business ownership, market research, customer insight management or new product development.

Careers

Graduates may enter domestic or international roles within product management, market development, business ownership, market research, customer insight management or new product development.

Application deadline

31 May 2021

Tuition fees

Students living in United States
(international fees)

£ 13,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Winchester

  • University League Table

    105th

  • Campus address

    University of Winchester, Sparkford Road, Winchester, Hampshire, SO22 4NR, England

Subject rankings

  • Subject ranking

    112th out of 123 3

    79th out of 84 3

  • Entry standards

    / Max 209
    118 54%

    70th

    18
  • Graduate prospects

    / Max 100
    61 61%

    95th

  • Student satisfaction

    / Max 5
    3.74 75%

    119th

    31
  • Entry standards

    / Max 200
    112 55%

    57th

    12
  • Graduate prospects

    / Max 100
    66 66%

    58th

  • Student satisfaction

    / Max 5
    3.84 77%

    70th

    5

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Business & Management Studies league table

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