Course options
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Qualification
MSc - Master of Science
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Location
Lansdowne Campus
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Study mode
Full time
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Start date
27-JAN-25
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Duration
16 months
Course summary
This Master’s degree is a conversion course - ideal for graduates who would like to change subjects or career direction in response to the growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies.
Why study MSc Marketing Management (Digital)?
- Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control
- Confidently evaluate the effectiveness of various digital marketing tools
- While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding
- Develop your personal leadership and management skills to become a competent and successful manager
- Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.
Course accreditation
The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the Bournemouth University Business School experience.
Association to Advance Collegiate Schools of Business (AACSB)
Our Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide.
CIM Graduate Gateway
Gain Chartered Institute of Marketing (CIM) professional qualifications through the Graduate Gateway scheme as well as exemptions towards a CIM Diploma in Professional Marketing.
Institute of Data & Marketing (IDM)
This course is also accredited by the Institute of Data & Marketing (IDM). Upon successful completion, you will be awarded the IDM Certificate in Digital and Data-Driven Marketing.
Typical starting job roles
After completion of this course typical job roles can include:
- Marketing Manager
- Digital Marketing Manager
- Social Media Manager
- Omni-channel Manager.
Please see our website for the application deadlines. You should apply as early as possible to be considered for your course of choice.? If you require a student visa, apply for the visa as soon as you have an unconditional offer and receive your CAS.?There may be delays in visa processing in your country and you need to be in Bournemouth ready to study for the start of term.
Modules
Tuition fees
- United States
- Afghanistan
- Albania
- Algeria
- Andorra
- Angola
- Antigua & Barbuda
- Argentina
- Armenia
- Australia
- Austria
- Azerbaijan
- Bahamas
- Bahrain
- Bangladesh
- Barbados
- Belarus
- Belgium
- Belize
- Benin
- Bhutan
- Bolivia
- Bosnia and Herzegovina
- Botswana
- Brazil
- Brunei
- Bulgaria
- Burkina Faso
- Burma
- Burundi
- Cabo Verde
- Cambodia
- Cameroon
- Canada
- Central African Republic
- Chad
- Chile
- China
- Colombia
- Comoros
- Congo
- Congo (Democratic Republic)
- Costa Rica
- Croatia
- Cuba
- Curacao
- Cyprus
- Czech Republic
- Denmark
- Djibouti
- Dominica
- Dominican Republic
- East Timor
- Ecuador
- Egypt
- El Salvador
- England
- Equatorial Guinea
- Eritrea
- Estonia
- Ethiopia
- Fiji
- Finland
- France
- Gabon
- Gambia
- Georgia
- Germany
- Ghana
- Greece
- Grenada
- Guatemala
- Guinea
- Guinea-Bissau
- Guyana
- Haiti
- Honduras
- Hong Kong
- Hungary
- Iceland
- India
- Indonesia
- Iran
- Iraq
- Israel
- Italy
- Ivory Coast
- Jamaica
- Japan
- Jordan
- Kazakhstan
- Kenya
- Kiribati
- Korea DPR (North Korea)
- Kosovo
- Kuwait
- Kyrgyzstan
- Laos
- Latvia
- Lebanon
- Lesotho
- Liberia
- Libya
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonia
- Madagascar
- Malawi
- Malaysia
- Maldives
- Mali
- Malta
- Marshall Islands
- Mauritania
- Mauritius
- Mexico
- Micronesia
- Moldova
- Monaco
- Mongolia
- Montenegro
- Morocco
- Mozambique
- Namibia
- Nauru
- Nepal
- Netherlands
- New Zealand
- Nicaragua
- Niger
- Nigeria
- Northern Ireland
- Norway
- Oman
- Pakistan
- Palau
- Palestinian Authority
- Panama
- Papua New Guinea
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Qatar
- Republic of Ireland
- Romania
- Russia
- Rwanda
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Scotland
- Senegal
- Serbia
- Seychelles
- Sierra Leone
- Singapore
- Slovakia
- Slovenia
- Solomon Islands
- Somalia
- South Africa
- South Korea
- South Sudan
- Spain
- Sri Lanka
- St Vincent
- St. Kitts & Nevis
- St. Lucia
- Sudan
- Suriname
- Swaziland
- Sweden
- Switzerland
- Syria
- Taiwan
- Tajikistan
- Tanzania
- Thailand
- Togo
- Tonga
- Trinidad & Tobago
- Tunisia
- Turkey
- Turkmenistan
- Tuvalu
- UAE
- Uganda
- Ukraine
- United Kingdom
- Uruguay
- Uzbekistan
- Vanuatu
- Vatican City
- Venezuela
- Vietnam
- Wales
- Western Samoa
- Yemen
- Zambia
- Zimbabwe
£ 17,500per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
Bournemouth University
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University League Table
55th
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Campus address
Bournemouth University, Talbot Campus, Fern Barrow, Poole, Poole, BH12 5BB, England
Subject rankings
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Subject ranking
36th out of 87 1
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Entry standards
/ Max 204120 59%54th
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Graduate prospects
/ Max 10088.0 88%10th
5 -
Student satisfaction
/ Max 43.08 77%39th
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