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MSc Marketing Management (Digital) - 16 month

Bournemouth University

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Bournemouth University

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Talbot Campus

  • Study mode

    Full time

  • Start date

    22-JAN-26

  • Duration

    16 Months

Course summary

This Master’s degree is a conversion course - ideal for graduates who would like to change subjects or career direction in response to the growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control Confidently evaluate the effectiveness of various digital marketing tools While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding Develop your personal leadership and management skills to become a competent and successful manager. Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability.

Tuition fees

Students living in United States
(International fees)

£ 1,458month

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Bournemouth University

Bournemouth University

  • University League Table

    72nd

  • Campus address

    Bournemouth University, Talbot Campus, The Hub, Poole House, Dorset, BH12 5BB, United Kingdom

VIEW PROFILE
Opportunity of a work placement on all undergraduate courses and most postgraduate courses.
Home to the UK's only Centre for Excellence in Media Practice (CEMP).
Recognised by the UN World Tourism Organisation (UNWTO) as a centre of excellence in tourism.

Subject rankings

  • Subject ranking

    Marketing

    42nd out of 90 6

  • Entry standards

    / Max 211
    114 54%

    65th

  • Graduate prospects

    / Max 100
    84.0 84%

    17th

    7

  • Student satisfaction

    / Max 4
    2.95 74%

    79th

    40

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