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Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    12 months

Course summary

Why choose this course?

The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.

By the end of the programme students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material.

Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.

Career Paths

There are a range of opportunities for you to engage in whilst studying your postgraduate course which are designed to enhance your employability. These include guest lectures, live case studies and a range of placement opportunities. The University of Wolverhampton Business School is a major contributor to the local provision and management of the Government-sponsored Business Support schemes, some of which place graduates, selected via a formal interview process, to assist SMEs on supervised projects. The Department of Marketing and Enterprise is a major participant in this scheme and MSc Marketing graduates who have demonstrated a high standard of educational achievement upon graduation are encouraged to apply for such opportunities.

Tuition fees

Students living in United States
(international fees)

£ 13,950per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Wolverhampton

  • University League Table

    124th

  • Campus address

    University of Wolverhampton, Wulfruna Street, Wolverhampton, Wolverhampton, WV1 1LY, England

The Centre for International Development and Training (CIDT) has a 45-year track record of working in almost 140 countries.
Each year the university welcomes students from over 130 nations, studying at one of its UK campuses or partner institutions overseas.
The university works with TNE partners around the world: China, Hong Kong, India, Nepal, Oman, Greece, Sri Lanka, Malaysia, Myanmar, Ireland and France.

Subject rankings

  • Subject ranking

    88th out of 92 7

  • Entry standards

    / Max 200
    86 45%

    81st

    4
  • Graduate prospects

    / Max 100
    65.0 65%

    56th

    8
  • Student satisfaction

    / Max 5
    3.60 72%

    90th

    37

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