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MSc Marketing Management (Retail)

Bournemouth University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Lansdowne Campus

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    1 year

Course summary

This course was previously called MSc Retail Management & Marketing.

This course has been awarded Graduate Gateway status with the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide which exists to develop the marketing profession. Students on this course will benefit from the opportunity to gain professional CIM qualifications, alongside their master's degree, highly sought after by employers.

Retailing in its various formats continues to make a significant contribution to the global economy. Changes, trends and issues in the industry are widely covered and addressed via various sources, capturing the attention of academics, practitioners and the general public alike.

Issues in retailing have caught the attention of the general public, especially in light of recent shifts in consumption behaviour, the continuous growth of digital technologies, as well as the overall dynamic and highly competitive nature of the industry. Such interest has created new opportunities in retail management and marketing. As such, the study of retailing at academic level remains critical for potential candidates currently working or hoping to secure employment in sectors relevant to retailing.

This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. The course deals with the learning and practical application of concepts essential for operating and marketing a retail business. It will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing including digital marketing and globalisation. This course is accredited by the Institute for Data & Marketing (IDM). Upon successful completion of the accredited unit/module, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing.

You will learn from research-active, industry-experienced academics who have published innovative research into retail management and marketing issues. You will develop analytical skills essential for operating and marketing in the international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

The opportunity to undertake a 30-week work placement in the sector will help prepare you for retail and marketing-related roles once you graduate and provide you with valuable skills and knowledge to improve your performance as an employee and a manager.

Tuition fees

Students living in United States
(international fees)

£ 14,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Bournemouth University

  • University League Table

    86th

  • Campus address

    Bournemouth University, Talbot Campus, Fern Barrow, Poole, Poole, BH12 5BB, England

Subject rankings

  • Subject ranking

    38th out of 84 3

  • Entry standards

    / Max 200
    113 56%

    54th

    13
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    4.03 81%

    34th

    3

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