MSc Marketing Psychology

Overview

This pioneering one-year full time programme explores the techniques trusted by leading brand managers, strategists and market researchers, and combines them with fields such as data analysis and neuro-marketing.

Blending psychology and marketing - two of the University's major strengths - our MSc programme brings advanced principles of human behaviour to the field of business.

Created by chartered psychologists and marketers, this programme responds to the marketing industry's need for graduates that are not just familiar with marketing theory, but also what influences and inspires a consumer's thoughts, feelings and actions.

You will discuss topics including:

• Behavioural economics
• Consumer behaviour
• Digital anthropology
• Marketing communications
• Marketing strategy
• Neuro-marketing
• Research methods

While learning the foundations that underpin successful global marketing campaigns, you will also explore cutting-edge techniques that will define the next generation of informed, evidence-based marketing.

You will examine the factors that affect branding and behaviour across the world, and develop key critical thinking and advanced research skills.

You will also have access to a dedicated psychology laboratory, equipped with testing cubicles for research. You will be able to master online experiment software (such as Coglab), analysis software (SPSS and NVIVO) and specialist hardware that can carry out eye-tracking, and record brain electrical activity, heart rate, pulmonary response, blood pressure and olfactory testing.

The programme is accredited by the Chartered Management Institute (CMI). If you choose to join as student members of the Institute (students have specific period to register) and upon completion of mapped modules within the MSc Marketing Psychology programme, you will receive a CMI Level 7 Diploma in Strategic Management and Leadership.

Careers

You will graduate from Regent's with the core skills required for a successful career in marketing. Our forward-thinking course will also ensure you are familiar with exciting new techniques and theories around customer behaviour.