MSc Marketing Psychology

Regent's University London

Overview

This course is accredited by the Chartered Management Institute (CMI). If you choose to join and complete the mapped modules, you will receive a CMI Level 7 Diploma in Strategic Management and Leadership on completion of your degree.

This interdisciplinary degree will develop you into a highly employable professional that stands out from traditional marketing and psychology graduates.

Developed by a team of chartered marketers and psychologists, this degree blends scientific theory with marketing practices.

You will learn how to use psychological techniques to identify changes in consumer behaviour. This knowledge will help you create new marketing strategies to reflect the fluctuating consumer industry.

You’ll explore a range of consumer cultures and learn how cross-cultural differences affect branding, marketing and consumer behaviour.

Covering contemporary disciplines such as digital anthropology, behavioural economics and neuro-marketing will help you develop a broad foundation of knowledge and skills.

You will attend a dedicated series of guest lectures from industry experts who will show you how marketing psychology knowledge and insight are applied to real-world business situations.

You’ll also have access to our dedicated psychology laboratory, equipped with specialist testing cubicles and research facilities.

In your final term, you will undertake a professional work placement where you will solve real problems in a professional organisation. This will be followed by a traditional dissertation.

This unique degree is designed to give you the skills to work as a brand strategist or a senior market researcher in this fast-moving and exciting industry.

Methods of assessment

You will be assessed via:

• Academic essays
• Field research
• Group work
• Interviews
• Live projects
• Presentations
• Reports
• Research activities

Careers

You will graduate from Regent's with the core skills required for a successful career in marketing. Our forward-thinking course will also ensure you are familiar with exciting new techniques and theories around customer behaviour.