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MSc Marketing with Digital Strategy

Edinburgh Napier University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Edinburgh Napier University

  • Study mode

    Full time

  • Start date

    06-SEP-21

  • Duration

    1 year

Course summary

Overview

Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.

Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase your employability, empowering you to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give you the advanced digital skills necessary to develop new business and marketing opportunities.

The course is accredited by the Institute of Data & Marketing (IDM), a leading professional organisation specialising in digital marketing. You’ll be able to gain an additional professional qualification (Certificate in Digital and Data Driven Marketing) as part of your studies, and you’ll also get practical experience in digital and social media analytics as part of this course, greatly enhancing your career prospects.

Careers

Digitally focused Marketing skills are becoming near-universal requirements for employment. Our MSc in Marketing and Digital Strategy will open up a range of employment possibilities and help give you confidence to future-proof your career. Careers include:

Customer relationship management
Digital media development
Digital marketing management
Computer networking
Search engine analysis.

Tuition fees

Students living in United States
(international fees)

£ 15,620per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Edinburgh Napier University

  • University League Table

    77th

  • Campus address

    Edinburgh Napier University, 219 Colinton Road, Edinburgh, Edinburgh, City Of, EH14 1DJ, Scotland

Subject rankings

  • Subject ranking

    49th out of 123 9

    25th out of 84 7

  • Entry standards

    / Max 209
    157 72%

    21st

    10
  • Graduate prospects

    / Max 100
    70 70%

    63rd

  • Student satisfaction

    / Max 5
    3.92 78%

    81st

    2
  • Entry standards

    / Max 200
    162 80%

    6th

    9
  • Graduate prospects

    / Max 100
    72 72%

    45th

  • Student satisfaction

    / Max 5
    3.98 80%

    42nd

    8

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Business & Management Studies league table

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