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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Treforest Campus

  • Study mode

    Full time

  • Start date

    FEB, SEP

  • Duration

    1 year

Course summary

The MSc Marketing course is designed to help you evolve into a critically informed professional with the key analytic and strategic skills employers need. During your studies, you will be introduced to ideas that will improve your strategic thinking and your ability to devise creative solutions to marketing problems. You will focus on how research can inform practice, and strengthen performance in complex modern markets. What’s more, you will explore why organisations adopt certain marketing strategies and tactics, and how practices are likely to evolve in today’s rapidly changing international business environment.

Your studies will also focus on the increased importance of brand and reputation management, the modern driving force of new media, and the challenge of re-appropriating traditional approaches to communications. Studying the MSc Marketing will encourage you to challenge the broad-based concepts and philosophies of modern marketing and consider the importance of a customer-centric, service-dominant approach to marketing, where the balance of power is shifting from marketer to consumer. You will gain an insight into emerging trends in contemporary marketing practice, underpinned by cutting-edge approaches to managing an organisation’s reputation and its brands, and learn how to communicate with the end consumer and other stakeholders through traditional and new media.

Assessment

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of marketing in depth.

Careers

This course will enable students with a limited marketing background to enhance their employability and skills, and will also enable those established practitioners to consolidate their knowledge through the contextualisation of theory within practice and vice versa. This will allow a deeper understanding of the discipline within the field.

This course has been designed to meet the development needs of those who want a career in marketing. As such, it reflects the requirements of dynamic organisations of various sizes and types, in a range of sectors.

Our marketing graduates can be found in a variety of senior marketing positions with national retailers, international charities, leading financial institutions and professional sports clubs.

Many graduates have also set up their own consultancy firms or continue their studies to doctoral level, becoming experts in their own specialist fields of marketing.

Tuition fees

Students living in United States
(international fees)

£ 14,100per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of South Wales

  • University League Table

    102nd

  • Campus address

    University of South Wales, Llantwit Road, Treforest, Pontypridd, Rhondda, Cynon, Taff, CF37 1DL, Wales

Subject rankings

  • Subject ranking

    76th out of 84 2

  • Entry standards

    / Max 200
    113 56%

    54th

    24
  • Graduate prospects

    / Max 100
    62 62%

    61st

  • Student satisfaction

    / Max 5
    4.32 86%

    5th

    57

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