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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Stirling

  • Study mode

    Full time

  • Start date

    27-SEP-21

  • Duration

    12 months

Course summary

Overview

Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs). Students can also exit with PGCert and PGDip awards.

Course objectives

The MSc Marketing provides you with an understanding of the concepts and systems underlying marketing practice and allows you to develop your skills of diagnosis and implementation in marketing management and research processes. At the end of the course you’ll be able to:

  • nurture and consolidate a customer-focused management approach in a variety of different market settings, organisation types and policy situations
  • design, plan, implement and evaluate research-based marketing strategies
  • gain exposure to ethical issues that arise from marketing activities and to understand the impact marketing has on society in general
  • conduct research into contemporary marketing practice

Tuition fees

Students living in United States
(international fees)

£ 18,645per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

  • University League Table

    45th

  • Campus address

    University of Stirling, Stirling, Stirling, FK9 4LA, Scotland

Subject rankings

  • Subject ranking

    8th out of 84 2

  • Entry standards

    / Max 200
    171 84%

    5th

    2
  • Graduate prospects

    / Max 100
    78 78%

    27th

  • Student satisfaction

    / Max 5
    4.12 82%

    18th

    4

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