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Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    27-SEP-21, 17-JAN-22

  • Duration

    1 year

Course summary

Today's marketers need to be adept in a range of areas from analysing market trends to developing strong marketing strategies and effective product development processes. Understanding the theory and frameworks that underpin contemporary marketing thinking is critical. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), our MSc Marketing degree develops the strengths, abilities and understanding that employers are looking for.

Through interactive and applied learning, you will look at the fundamental issues and concepts of marketing practice, examine consumer markets and behaviours that influence global strategies, and understand the role of marketers in product innovation. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Designed for aspiring marketers

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Marketing degree will ensure you learn the theory, tools and techniques needed to develop into an effective marketing professional ready to operate at strategic and tactical levels in industry.

What you’ll gain from this degree?

  • a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
  • the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
  • develop skills and knowledge to become a market-ready professional with a global outlook, equipped for a successful international career in marketing, business or management.
  • evaluate the rigour and validity of published research and assess its relevance to the practice of conventional marketing and synthesise existing research to identify alternative approaches.
  • demonstrate proficiency in the use of techniques of research and enquiry to draw conclusions from a critical evaluation of relevant conventional marketing issues.

Assessments

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Tuition fees

Students living in United States
(international fees)

£ 17,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Nottingham Trent University

  • University League Table

    46th

  • Campus address

    Nottingham Trent University, 50 Shakespeare Street, Nottingham, Nottinghamshire, NG1 4FQ, England

With placements and work experience opportunities, as well as tailored employability support, NTU is focused on the future success of its students.
Students and staff from over 160 countries make NTU's community diverse and dynamic, offering a global experience for all students.
Prestigious, competitive scholarships are available, worth up to half the tuition fee.

Subject rankings

  • Subject ranking

    17th out of 84

  • Entry standards

    / Max 200
    125 61%

    32nd

    4
  • Graduate prospects

    / Max 100
    88 88%

    7th

  • Student satisfaction

    / Max 5
    4.01 80%

    37th

    23

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