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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Edinburgh Napier University

  • Study mode

    Full time

  • Start date

    JAN, SEP

  • Duration

    1 year

Course summary

Our course brings together the latest industry and practice driven techniques in marketing.

Overview

From the principles and practices of marketing right through to marketing on a global scale we’ll get you ready for the work place.

Building on marketing theory we’ll help you to test these in a practical way by getting you to apply these to real business scenarios.

The yearlong course is split into 3 trimesters, each building on the last working towards your own dissertation to get you ready to kick start your marketing career on an international level.

Course details

A career in marketing requires a wide range of skills. Our course will teach you to think analytically and critically examine the issues confronting the global business environment.

We’ll help you to develop quantitative and qualitative research skills. Helping you to develop your presentation techniques. Skills that will help you to understand how to develop brands in the global marketplace.

You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers.

Assessments

You will be assessed in the following ways:

  • Presentations
  • Debates
  • Group presentations
  • Reports
  • Essays

Careers

  • Finance
  • Law
  • Health
  • Charities
  • Tourism
  • Government
  • Advertising
  • Brand management
  • Information technology
  • Market research.

Tuition fees

Students living in United States
(international fees)

£ 14,062per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Edinburgh Napier University

  • University League Table

    77th

  • Campus address

    Edinburgh Napier University, 219 Colinton Road, Edinburgh, Edinburgh, City Of, EH14 1DJ, Scotland

Subject rankings

  • Subject ranking

    25th out of 84 7

  • Entry standards

    / Max 200
    162 80%

    6th

    9
  • Graduate prospects

    / Max 100
    72 72%

    45th

  • Student satisfaction

    / Max 5
    3.98 80%

    42nd

    8

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