MSc Marketing

University of Lincoln

MSc Marketing at the University of Lincoln gives students the opportunity to prepare themselves for a career in marketing by developing their understanding of marketing theory and acquire important skills that are necessary in today's marketing environment, such as team working, written and oral presentations, and analysis of data for strategic thinking.

The programme is taught by a team of experienced academics and practitioners, helping students to acquire and advance the knowledge that will be useful in their academic as well as business careers. The programme is available for either a September or February start.

Students will have the chance to hear from guest speakers working in industry and may work on live projects provided by external businesses. Students can also take part field trips in the UK or abroad.

The course is offered with two separate pathways. Students can either complete one year of study or undertake a two-year course where one year is spent in Professional Practice to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by dedicated employability specialists. Please note: students need to choose the Professional Practice pathway from the outset when applying for the course, and it is only available for a September start.

How You Study

MSc Marketing aims to reflect current marketing practice and thinking within the academic discipline. The modules on this programme have been designed to incorporate the current developments in the marketing industry through the presentation of real-world examples and case studies. Students are expected to actively participate in lectures and seminars so that they can relate theories to practice.

How You Are Assessed

A range of assessments are used in different modules, giving students the best chance to develop skills that are highly valued in business. Among the different assessment methods used are oral presentations, assignments, and exams.

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly usually within 15 working days of the submission date.

Career and Personal Development

Graduates with Master’s level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as beneficial to those running their own enterprises. Some students choose to pursue careers in research or academia.

The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.

This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities. The service works closely with local, national and international employers, acting as a gateway to the business world.