Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Queen's University Belfast

  • Study mode

    Full time

  • Start date

    16-SEP-24

  • Duration

    1 year

Course summary

Overview

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.

The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.

Professional Accreditations

  • Accreditation has been gained from The Chartered Institute of Marketing (CIM) – The leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Students of the MSc Marketing programme can register as students with CIM and will have access to all CIM resources including webinars and Marketing Expert (additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice. Upon successful completion of the MSc Marketing programme, students will have a number of exemptions from CIM professional examinations. Students can undertake the CiM Certificate in Professional Marketing, which requires them to complete 1 online module (students are exempt from 2 other modules) or the CiM Diploma in Professional Marketing, which requires them to complete 2 online modules (students are exempt from 1 other module).
  • The Digital Marketing (featuring Google Analytics) module encourages students to work towards a Google Analytics Individual Qualification (GAIQ). This is a signal to employers that our MSc Marketing students have both the theoretical and practical skills to compete. The examination fee will be reimbursed by the School (subject to attaining the award during the module).

Tuition fees

Students living in United States
(International fees)

£ 25,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen's University Belfast

Queen's University Belfast

  • University League Table

    27th

  • Campus address

    Queen's University Belfast, University Road, Belfast, Northern Ireland, BT7 1NN, Northern Ireland

Queen's is one of the UK's Russell Group of research-intensive institutions.
Its historic campus with cutting edge facilities is set in the heart of the affordable city of Belfast.
Queen's is committed to preparing students for the future, providing international students with dedicated careers support to help them fulfil their potential.

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!