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- Queen's University Belfast
- MSc Marketing
Course options
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Qualification
MSc - Master of Science
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Location
Queen's University Belfast
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Study mode
Full time
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Start date
SEP
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Duration
1 year
Course summary
Overview
Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing.
The MSc Marketing programme has been designed to equip the next generation of marketing professionals with the necessary conceptual, analytical and practical skills required by firms to compete in the global marketplace.
Career Prospects
Introduction
Graduates with a solid knowledge of contemporary marketing thought and best practices, coupled with a solid grounding in market(ing) research methods, tools and applications, are likely to secure employment in the following areas:digital marketing, marketing analytics, marketing research and new product introductions, key account management, export projects and related international expansion as well as brand management work.
Modules
Tuition fees
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£ 19,900per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information

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University League Table
27th
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Campus address
Queen's University Belfast, University Road, Belfast, Northern Ireland, BT7 1NN, Northern Ireland