MSc Marketing

London School of Economics and Political Science, University of London

Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply analytics to drive marketing success. You’ll examine the wider business context in which marketing teams operate and the role of marketing in driving strategic organisational objectives.You can tailor your studies to suit your interests and career goals, with a choice of optional courses from across LSE. A practical project enables you to apply your learning to solve a real-world consulting problem and develop your professional skills as a marketer.The programme’s unique blend of human insight, analytical expertise and business acumen will set you apart from other marketing graduates. You’ll gain the tools to create evidence-based solutions to ever-changing marketing challenges facing businesses worldwide.Whether you’re looking to advance your marketing career, move into marketing or even launch your own venture, this programme equips you with all the skills you’ll need to achieve success.LSE is ranked sixth in the world for social sciences and management. So, you’ll be studying in a globally renowned learning environment with world-class academics.Career development:Whether you're looking for a way to take the next step in your existing marketing career, wishing to change your career path and move into marketing management from another field, or working toward launching your own entrepreneurial venture, this programme will provide the intellectual and practical skills to enable you to drive your career forward.You'll graduate as a well-rounded marketing professional, with a rigorous scientific approach to data analysis, coupled with a nuanced and insightful understanding of customers, giving you the ability to drive strategic marketing success. Alongside this you'll build your professional talents with core courses that develop your team working and communication skills, and consolidate your fundamental understanding of the marketing industry.Graduate destinations:Graduates from the LSE Department of Management have gone on to successful careers in a range of industries and leading organisations worldwide.