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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Glasgow Caledonian University

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Available as a One Year Masters or a Two Year (with Professional Practice) Masters.

Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.

We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.

Join GCU’s award-winning Glasgow School for Business and Society and immerse yourself in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. You will benefit from studying alongside marketers from different parts of the world with diverse backgrounds and experiences. This opportunity gives you insights into the culture and contexts of marketing in different countries.

Assessment methods

The programme is heavily focused on coursework which has been carefully designed to allow you the opportunity to apply theory in practice.

There is a real-world focus to ensure graduates have the marketing capabilities valued by employers and, where appropriate, digital assessment methods are used such as ejournals or video based presentations.

Graduate opportunities

Graduates of the masters programme will enhance their profile by developing the latest marketing knowledge and skills needed to progress their careers within organisations operating in business, consumer and third sector markets.

GCU marketing graduates have been employed around the world in a variety of positions, with employers including: PepsiCo, Hewlett Packard, Visit Scotland, Virgin Media, Duracell and Three.

Tuition fees

Students living in United States
(international fees)

£ 13,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Glasgow Caledonian University

  • University League Table

    88th

  • Campus address

    Glasgow Caledonian University, City Campus, Cowcaddens Road, Glasgow, Glasgow, City Of, G4 0BA, Scotland

The campus is in the heart of Glasgow, an affordable, accessible and welcoming city – voted one of the top 10 best cities in the world (Time Out 2019).
GCU can help international students with their visa application, finding accommodation and with English language, helping them to settle in and feel at home.
Benefit from a wide range of generous scholarships to help ensure that courses are accessible.

Subject rankings

  • Subject ranking

    58th out of 84 11

  • Entry standards

    / Max 200
    151 74%

    11th

    8
  • Graduate prospects

    / Max 100
    52 52%

    72nd

  • Student satisfaction

    / Max 5
    4.02 81%

    36th

    15

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