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MSc Marketing (Sustainable Marketing)

University of Reading

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University of Reading

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Whiteknights Campus

  • Study mode

    Full time

  • Start date

    14-SEP-26

  • Duration

    1 Year

Course summary

This programme is designed to provide students with a comprehensive understanding of marketing and marketing Strategy and the opportunity to specialise on the core contemporary aspect of Sustainable Marketing. The compulsory marketing modules explore the key concepts upon which modern marketing practice is based. Students are provided with a broad analytical toolkit that will enable them to understand why marketing is so central as a feature of business activity when and how marketing strategies can be developed on a global scale the relationship between firms and consumers, the role of marketing in shaping social change and responding to sustainability issues and the way in which marketing is undertaken between firms. In addition, the programme requires students to develop the kind of critical understanding of business strategy, research methods, responsibility and ethics that would be expected of any marketing executive. Students on this programme will receive a rigorous grounding in both the theory and practice of marketing, with a deliberate emphasis on the contemporary issues and developments impacting most on the discipline. The aim is to produce graduates who understand not only why firms operate the marketing practices that they do, but how these practices are likely to evolve in a complex and changing international business environment. Students will choose a dissertation or business project to apply their learnings to aspects of Sustainable marketing pathway. The MSc Marketing (Sustainable Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are Digital Marketing and International Marketing.

Application deadline

01/08/2025

Tuition fees

Students living in United States
(International fees)

£ 27,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Reading

University of Reading

University of Reading

  • University League Table

    36th

  • Campus address

    Whiteknights Campus, Henley Business School, University of Reading, Whiteknights, Reading, RG6 6UD, United Kingdom

VIEW PROFILE
Join a global community of students from around 150 countries, plus alumni like actor Tang Wei, rapper Falz and author Yvonne Adhiambo Owuor.
Enhance your academic English with expert support at every level.
Recognised for its generous support, the university offers initiatives like the £6,000-a-year Global Sustainability Leaders Scholarship.

Subject rankings

  • Subject ranking

    Marketing

    15th out of 90 3

  • Entry standards

    / Max 211
    127 60%

    35th

  • Graduate prospects

    / Max 100
    81.0 81%

    24th

    10

  • Student satisfaction

    / Max 4
    3.09 77%

    44th

    33

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