Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Postgraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Postgraduate courses

MSc Marketing

Birmingham City University

Add to favourites
Birmingham City University

Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Centre Campus (The Curzon Building)

  • Study mode

    Full time

  • Start date

    23-SEP-26

  • Duration

    1 Year

Course summary

Overview This course expose you to the fundamental skills and attributes you need to become a successful marketer. You will learn how to negotiate the challenges and issues that businesses and third-sector organisations face, in marketing their products, services and experiences. You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of marketing, including contemporary focus on responsible and sustainable marketing management, in a sophisticated digital world. Throughout the course, the course team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the marketing career of your choice. What's covered in this course? You will learn about the fundamental principles of marketing management within a global context. This will cover fundamental principles such as value proposition, focussing on the consumer and their behaviour. The increasingly sophisticated nature of contemporary advertising will segue into digital marketing and AI, combining creativity with digital analytics to produce rounded marketers, complete with the skill base required by contemporary employers and agencies. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful, strategic, marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also being attentive to the triple bottom-line of people, profit and planet.

Application deadline

17/07/2026

Tuition fees

Students living in United States
(International fees)

£ 18,970per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Birmingham City University

Birmingham City University

  • University League Table

    95th

  • Campus address

    City Centre Campus (The Curzon Building), 4 Cardigan Street, Birmingham, West Midlands, B4 7BD, United Kingdom

VIEW PROFILE
BCU's facilities are world-class, staff have experience in every sector, and courses prepare you to tackle real-world challenges.
Many master's courses offer international students optional six-month professional placements towards the end of their studies.
Live and study in an affordable multicultural city. BCU is a modern and dynamic international university, with staff, students and alumni from 120 countries.

Subject rankings

  • Subject ranking

    Marketing

    51st out of 93 2

  • Entry standards

    / Max 198
    110 56%

    55th

  • Graduate prospects

    / Max 100
    64.0 64%

    53rd

    2

  • Student satisfaction

    / Max 4
    3.39 85%

    3rd

    25

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!