MSc/PgDip/PgCert Digital Marketing

University of Salford

With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. On this CIM - approved and accredited programme, developed in consultation with our industry partners, you will extend your existing skills while gaining the digital and social media marketing knowledge needed in today’s demanding digital global economy.

You will look critically at current literature on a wide range of digital marketing theories and issues but the programme is also highly practical. You will work on live case study assignments and group projects while running real-life digital marketing campaigns, applying search and social media marketing techniques to support competitive marketing strategies.

You will be taught by internationally recognised experts based in the Salford Business School. Looking at the challenges faced by organisations in a dynamic and competitive global environment, you will learn to understand the role that digital marketing plays in addressing these challenges. You will also look at relevant ethical issues, issues of sustainable development, and how digital marketing can support a wider commitment to social justice. In particular, you will develop the range of skills needed to plan, manage and implement a digital marketing plan to support a business strategy.

You will:

• Explore digital marketing strategies based on marketing data and analytics
• Develop a critical understanding of consumer behaviour
• Expand your core skills in social media-based targeting and communication strategies

TEACHING

The teaching on all our postgraduate programmes is based on the following principles: Developing the leader/manager of the future, Professional competence, Global thinking, Ethical, responsible and sustainable practice. We use a wide range of approaches to teaching to help you learn. Typically a module will include a mixture of activities: generally based around interactive lectures, dealing with a number of specific topics. The tutor introduces and explains key concepts and learning points, which are examined in detail through class discussion. You will on occasion work in small groups on case studies or articles and the group will present their solutions for wider discussion. You will be encouraged to offer examples from your own experience of work.

WHAT ABOUT AFTER UNI?

You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

Many employers are looking for graduates with strong and current digital marketing experience. This course will put you at the forefront. You will gain a highly regarded formal qualification, as well as personal and organisational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organisations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.