MSc/PgDip/PgCert Digital Marketing

With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. On this CIM - approved and accredited programme, developed in consultation with our industry partners, you will extend your existing skills while gaining the digital and social media marketing knowledge needed in today’s demanding digital global economy.

You will look critically at current literature on a wide range of digital marketing theories and issues but the programme is also highly practical. You will work on live case study assignments and group projects while running real-life digital marketing campaigns, applying search and social media marketing techniques to support competitive marketing strategies.

You will be taught by internationally recognised experts based in the Salford Business School. Looking at the challenges faced by organisations in a dynamic and competitive global environment, you will learn to understand the role that digital marketing plays in addressing these challenges. You will also look at relevant ethical issues, issues of sustainable development, and how digital marketing can support a wider commitment to social justice. In particular, you will develop the range of skills needed to plan, manage and implement a digital marketing plan to support a business strategy.

The programme is highly industry-focussed and culminates in a period of time on work experience. You can choose between a 9-12 month paid placement or the 3-6 month Industry Collaboration Project. Whichever you choose, you will put into practice the knowledge that you've learned.

You will:

• Explore digital marketing strategy
• Develop a critical understanding of consumer behaviour
• Expand your knowledge of search and social media marketing
• Put your learning into practice through either a paid Industry Placement or the Industry Collaboration Project

ASSESSMENT

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

CAREER LINKS

Our course team maintains excellent relations with local, national and international organisations, commentators and employers. Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide our students with that extra edge when it comes to securing a job.

Our students are drawn from a wide range of public, private and third sector organisations, allowing you to enjoy highly valuable networking opportunities. The guest lecture series allows you the chance to mix with professionals from industry, make connections, set up placements and conduct research.

The Industry Collaboration Project or Industry Placement year, which form the final part of your study, are designed to give you real-world experience so you can apply the theory you have learned.

Students will also exit with PGDip and PGCert.