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MSc/PgDip Strategic Communication and Public Relations

Queen Margaret University, Edinburgh

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Queen Margaret University, Edinburgh

  • Study mode

    Full time

  • Start date

    SEP-21, JAN-22

  • Duration

    1 year

Course summary

Equip yourself with in-demand skills, craft a professional portfolio, and forge industry connections on this flexible, forward-looking course that offers an internationally recognised postgraduate qualification.

Complex, digital and global, today’s world can be daunting in its scope and speed of change. Yet for communications and public relations (PR) professionals with the right blend of skills and the confidence to grapple with any challenge, now is a thrilling time to build a career. This highly respected course can help you turn your ambitions into a rewarding future.

Why QMU?

  • Develop the modern strategic communication skills that employers are looking for.
  • Create a professional-standard piece of work to showcase your skills, and make connections with influential industry figures.
  • Earn an internationally respected postgraduate qualification on a course that is accredited by the Chartered Institute of Public Relations (CIPR) and Public Relations and Communications Association (PRCA).
  • Tailor your learning to your future career, developing knowledge, skills and learning in a rich and diverse environment from tutors who are internationally published researchers and practitioners with years of professional experience.

Course overview

Social media, smartphones and the internet have changed how we talk to each other and how organisations talk to their customers forever. Stories spread round the world in the time it takes to order a latte. Word of mouth has never been more powerful at generating interest for organisations. But how can this wave of change be harnessed? In our digital age there is a rising demand for communications professionals with the skills to plan strategic PR campaigns and drive success for businesses, charities and government organisations.

On this course you will develop the specialist skills needed to communicate effectively across a range of media and digital platforms. It’s important to understand the bigger picture, and you will study within a framework that emphasises strategic thinking and a critical stance, enabling you to make an effective, ethical and responsible contribution to your organisation.

You can tailor your learning to your career aspirations and gain practical experience – and always-valuable contacts – on an industry placement. You will learn from tutors who have many years of experience in communication and public relations roles and who are widely published.

Exit awards

MSc (180 credits)/ PgDip (120 credits)

Teaching, learning and assessment

Students learn from an academic team that includes internationally published researchers and practitioners with years of professional experience. In many modules, students learn alongside and network with practitioners working in communication and public relations roles.

Teaching comprises a combination of lectures, seminars, workshops, and tutorials. Teaching involves face-to-face and directed learning as well as your own self-directed activity. Face-to-face teaching is delivered on campus.

Careers

Where this course takes you is up to you. Our graduates have an impressive track record in achieving their career aspirations, going on to take key roles in a wide range of organisations across the globe. The course has also provided professional development for those already working in consultancy and in-house roles and is a pathway to an academic career in the subject area.

Tuition fees

Students living in United States
(international fees)

£ 14,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen Margaret University, Edinburgh

  • University League Table

    75th

  • Campus address

    Queen Margaret University, Edinburgh, Queen Margaret University Drive, Musselburgh, Edinburgh, EH21 6UU, Scotland

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