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MSc Public Relations and Strategic Communication

University of Stirling

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Stirling

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    12 months

Course summary

Overview

Our Public Relations and Strategic Communication course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and strategic communications, and have many opportunities to apply this theory to everyday communications and public relations practice.

By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners and scholars. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Course objectives

On successful completion of this course, you will be able to:

  • develop advanced and critical understanding of complex communication phenomena and theories underpinning them;
  • develop, execute and evaluate strategic communications plans and campaigns;
  • communicate effectively to a wide range of audiences, using appropriate communications tactics, technologies and terminology;
  • advise on appropriate channels and messaging to meet strategic communications objectives;
  • integrate theory, research findings and awareness of communications technologies into campaign planning;
  • recognise and respond appropriately to the ethical challenges associated with strategic communication and public relations;
  • set objectives and design and implement public relations activities and tactics to meet those objectives;
  • carry out research and evaluation appropriate to public relations and strategic communications activities.

Tuition fees

Students living in United States
(International fees)

£ 20,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

  • University League Table

    53rd

  • Campus address

    University of Stirling, University of Stirling ,Stirling, Stirling, Stirling, FK9 4LA, Scotland

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