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MSc Social Media and Management

University of York

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University of York

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    York campus

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 year

Course summary

With improved access to the internet, we have become more connected to each other and to what is happening in the world around us.

At the same time social media and information applications are transforming business.

This course will give you an understanding of existing and emerging technology and the ability to assess the impact of social media on commercial, public, and third sector organisations in the UK and worldwide.

The course is taught by experts from the Department of Sociology and York Management School, combining experience from the forefront of sociological and business research.

Assessment and feedback

Core modules will be assessed by a mixture of ‘open’ essays (where an assignment is prepared in your own time and handed in) and presentations.

Open assessments are released early in the term so you can select one or more essay titles to read around the topic and plan your chosen essay.

Towards the end of your studies, you'll complete a 15,000-word dissertation on an original piece of your own research.

Careers and skills

You'll develop the skills and knowledge you need to follow a career in social media management or consultancy as an information analyst in public or private sector organisations. This course provides an ideal basis to progress to further study at PhD level.

Career opportunities

  • Social media manager
  • Social media consultant
  • Social media marketer
  • Information analyst
  • Video editor
  • Account executive

Tuition fees

Students living in United States
(International fees)

£ 25,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of York

University of York

University of York

  • University League Table

    12th

  • Campus address

    York campus, Heslington, York, York, YO10 5DD, England

VIEW PROFILE
One of only four UK universities (beside Oxford, Cambridge and Imperial) with TEF Gold for teaching and Top 10 for Research Quality (Complete University Guide).
Access to long-held industry partnerships, research centres, and resource archives. These all contribute to York’s extensive employability opportunities.
Home to 20,000+ students from more than 150 countries, creating an inclusive community and lifelong global network through the York for Life alumni platform.

Subject rankings

  • Subject ranking

    Computer Science

    17th out of 117 4

    11th out of 101

  • Entry standards

    / Max 223
    168 75%

    22nd

  • Graduate prospects

    / Max 100
    93.0 93%

    14th

    8

  • Student satisfaction

    / Max 5
    2.82 70%

    108th

    4

  • Entry standards

    / Max 210
    150 71%

    15th

  • Graduate prospects

    / Max 100
    71.0 71%

    16th

    3

  • Student satisfaction

    / Max 5
    3.03 76%

    67th

    6

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