MSc Strategic and Digital Marketing

Cardiff University

Become an empowered strategic and digital marketing leader in a fast-evolving connected world, transforming customer experiences and driving digital innovation in global markets. From the products we buy to the content we consume, marketing shapes how we live, think, and connect. Because it is everywhere, a strong strategic and digital understanding of marketing is essential. As a student on the Strategic and Digital Marketing (MSc) programme, you’ll learn how to design and lead marketing strategies that drive growth and adapt to fast-changing digital environments. Your learning journey on this specialist programme begins with strategic marketing and digital and influencer marketing, moves through customer analytics in the digital age and brand management, and culminates in an applied live project or dissertation in strategic and digital marketing. Core modules cover the main elements required by digital agencies and professionals, while optional modules allow you to tailor your studies to your career goals and interests. You’ll combine cutting-edge theory with practical insight as you explore how marketing strategy is crafted in a digital-first world. You’ll understand how data and technology converge to influence consumer behaviour, reputation, and market positioning. Through case studies, live projects and real-world application, you’ll develop the understanding and confidence to use digital tools and techniques to solve complex problems and make strategic marketing decisions that are innovative, socially responsible and globally informed.