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MSc Strategic Communication and Public Relations (Joint Degree PFU Barcelona)

University of Stirling

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University of Stirling

Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Stirling

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    12 months

Course summary

Overview

Immerse yourself in a variety of cultures while you study on this interdisciplinary, advanced postgraduate course in Strategic Communication and Public Relations delivered jointly by the University of Stirling and Universitat Pompeu Fabra. You will benefit from an international perspective and experience, having the opportunity to study in both Stirling and Barcelona.

Taught entirely in English, the course offers a hands-on approach, while at the same time providing you with the critical theoretical foundations you need to practise public relations and strategic communication at a managerial level and understand the role of public relations in society.

You’ll obtain a joint Masters degree from the University of Stirling and Pompeu Fabra University. You spend Semester 1 at the University of Stirling and then move to Pompeu Fabra University for Semester 2. You may then decide if you would like to have your dissertation supervised by staff at Stirling or Pompeu Fabra.

Course objectives

On successful completion of this course, you will be able to:

  • develop an advanced and critical understanding of complex communication phenomena and theories underpinning them;
  • develop, execute and evaluate strategic communications plans and campaigns;
  • communicate effectively to a wide range of publics, using appropriate communications tactics, technologies and terminology;
  • advise on appropriate channels and messaging to meet strategic communications objectives;
  • integrate theory, research findings and awareness of communications technologies into strategic communication planning;
  • recognise and respond appropriately to the ethical challenges associated with strategic communication and public relations;
  • set objectives and design and implement public relations activities and tactics to meet those objectives;
  • conduct research and evaluation appropriate to public relations and strategic communications activities.

Tuition fees

Students living in United States
(International fees)

£ 20,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

University of Stirling

  • University League Table

    53rd

  • Campus address

    University of Stirling, University of Stirling ,Stirling, Stirling, Stirling, FK9 4LA, Scotland

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