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  • Undergraduate courses
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Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

Course summary

On this course, you'll focus on the marketing of events, as well as on experiential marketing — the usage of events as a marketing approach. Through this multifaceted study method, you'll gain the skills and experience you need to excel in the dynamic, growing event sector. Examine different approaches to successful event marketing. Consider the growing use of events as a marketing approach. Learn how to create events that provide great experiences. Apply your learning and create a real marketing event. Be inspired by award winning international event agency TRO.

Sheffield Hallam is one of the leading providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre.

Future careers

This course prepares you for a career in PR and marketing, marketing campaign management, experiential marketing agencies, government organisations, non-government organisations, international associations, conference and event departments and organisers, event venues, international leisure resorts, potential career opportunities in agencies specialising in events and conference business analysis further studies or academia

Tuition fees

Students living in United States
(international fees)

£ 13,905overall cost

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Sheffield Hallam University

  • University League Table

    67th

  • Campus address

    Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, England

Partnered with La Trobe University in Australia, the universities work together on research and innovation projects with global impact.
The GoGlobal scheme helps fund students to take up opportunities studying, working or volunteering abroad. All students have the opportunity to do this.
Students come from 125 countries. Sheffield Hallam has offices in China, Nigeria, India, Pakistan and Malaysia.

Subject rankings

  • Subject ranking

    75th out of 123 3

    49th out of 84 4

  • Entry standards

    / Max 209
    110 50%

    89th

    5
  • Graduate prospects

    / Max 100
    71 71%

    60th

  • Student satisfaction

    / Max 5
    4.06 81%

    34th

    17
  • Entry standards

    / Max 200
    111 55%

    62nd

    1
  • Graduate prospects

    / Max 100
    76 76%

    28th

  • Student satisfaction

    / Max 5
    3.98 80%

    42nd

    12

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