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  • Undergraduate courses
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Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    To be confirmed

  • Duration

    1 year

Course summary

Course summary

  • Examine different approaches to successful event marketing.
  • Consider the growing use of events as a marketing approach.
  • Learn how to create events that provide great experiences.
  • Apply your learning and create a real marketing event.
  • Be inspired by award winning international event agency TRO.

On this course, you'll focus on the marketing of events, as well as on experiential marketing - the usage of events as a marketing approach. Through this multifaceted study method, you'll gain the skills and experience you need to excel in the dynamic, growing event sector.

How you learn

Sheffield Hallam is one of the leading providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre.

As well as tackling both established and more contemporary forms of event marketing on a theoretical level, you'll also gain valuable real-world experience. This will come through working either within an organisation, or for one of the growing number of event marketing agencies.

You learn through:

  • experiential workshops
  • seminars
  • tutorials
  • site visits

Future careers

This course prepares you for a career in

  • PR and marketing
  • marketing campaign management
  • experiential marketing agencies
  • government organisations
  • non-government organisations
  • international associations
  • conference and event departments and organisers
  • event venues
  • international leisure resorts
  • potential career opportunities in agencies specialising in events and conference business analysis
  • further studies or academia.

Tuition fees

Students living in United States
(international fees)

£ 14,895per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Sheffield Hallam University

  • University League Table

    67th

  • Campus address

    Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, England

Home to a globally diverse student community from 100 countries, Sheffield Hallam has offices in China, Nigeria, India, Pakistan, and Malaysia.
Partnered with La Trobe University in Australia, the universities collaborate on a range of research and teaching projects and study exchange programmes.
The GoGlobal scheme helps fund students to take up opportunities studying, working, or volunteering abroad. All students have the opportunity to do this.

Subject rankings

  • Subject ranking

    66th out of 122 9

    43rd out of 92 6

  • Entry standards

    / Max 209
    110 52%

    86th

    3
  • Graduate prospects

    / Max 100
    76.0 76%

    34th

    26
  • Student satisfaction

    / Max 5
    3.99 80%

    52nd

    18
  • Entry standards

    / Max 200
    105 55%

    66th

    4
  • Graduate prospects

    / Max 100
    85.0 85%

    8th

    20
  • Student satisfaction

    / Max 5
    4.16 83%

    12th

    30

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