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MSc Strategic Marketing Leadership

Nottingham Trent University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    27-SEP-21

  • Duration

    1 year

Course summary

In a competitive environment where organisations are focusing on long-term business planning to succeed, there is a high demand for strategic marketing professionals at senior level. Drawing on the expertise of both our marketing faculty and industry partners, our MSc Strategic Marketing Leadership takes a contemporary view of marketing practice and challenges you to critically analyse and apply the underpinning frameworks and theories.

This degree will engage you in data driven decision making and cutting edge thought leadership, advance your communication and research skills and apply your knowledge of strategic marketing to solve real-world business challenges. Through the use of case studies and business simulations, you will develop the knowledge and confidence to tackle the complex issues posed by both large and small-scale enterprise and learn to apply creative thinking to solve evolving strategic challenges facing marketers.

This course is accredited by the Chartered Institute of Marketing (CIM) and you will have the opportunity to graduate with the CIM Marketing Leadership Programme qualification. This is a new Level 7 qualification for senior marketers and would usually require at least 5 years senior management experience.

Designed for aspiring marketing leaders

Our MSc Strategic Marketing Leadership provides advanced-level study in marketing. It is the ideal next step for marketing graduates who want to uncover deeper marketing insights from a strategic perspective and develop into effective, strategic-minded and confident marketing leaders.

What you’ll gain from this degree?

  • develop skills and knowledge to become an effective strategic marketing professional with a global outlook, equipped for a successful international career in marketing, business or management.
  • ability to evaluate the rigour and validity of published research and assess its relevance to the practice of conventional marketing and synthesise existing research to identify alternative approaches.
  • demonstrate proficiency in the use of techniques of research and enquiry to draw conclusions from a critical evaluation of relevant conventional marketing issues.
  • understand traditional and contemporary debates related to the philosophy and practice of marketing and business strategy.

Assessments

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Tuition fees

Students living in United States
(international fees)

£ 17,300per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Nottingham Trent University

  • University League Table

    46th

  • Campus address

    Nottingham Trent University, 50 Shakespeare Street, Nottingham, Nottinghamshire, NG1 4FQ, England

With placements and work experience opportunities, as well as tailored employability support, NTU is focused on the future success of its students.
Students and staff from over 160 countries make NTU's community diverse and dynamic, offering a global experience for all students.
Prestigious, competitive scholarships are available, worth up to half the tuition fee.

Subject rankings

  • Subject ranking

    17th out of 84

    40th out of 123 2

  • Entry standards

    / Max 200
    125 61%

    32nd

    4
  • Graduate prospects

    / Max 100
    88 88%

    7th

  • Student satisfaction

    / Max 5
    4.01 80%

    37th

    23
  • Entry standards

    / Max 209
    125 57%

    56th

    2
  • Graduate prospects

    / Max 100
    87 87%

    5th

  • Student satisfaction

    / Max 5
    4.04 81%

    43rd

    15

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