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MSc Strategic Marketing with Digital Media Management (Experiential Learning)

University of Hertfordshire

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University of Hertfordshire

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    College Lane campus - University of Hertfordshire

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    2 years

Course summary

This MSc Strategic Marketing with Digital Media Management (Experiential Learning) is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field. The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations. You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project. You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.

Tuition fees

Students living in United States
(International fees)

£ 18,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Hertfordshire

University of Hertfordshire

  • University League Table

    82nd

  • Campus address

    University of Hertfordshire, College Lane, Hatfield, Hertfordshire, AL10 9AB, England

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Subject rankings

  • Subject ranking

    Communication & Media Stu

    51st out of 92 10

    61st out of 90 8

  • Entry standards

    / Max 200
    113 57%

    70th

  • Graduate prospects

    / Max 100
    83.0 83%

    7th

    2

  • Student satisfaction

    / Max 4
    3.07 77%

    59th

    3

  • Entry standards

    / Max 211
    120 57%

    45th

  • Graduate prospects

    / Max 100
    70.0 70%

    54th

    23

  • Student satisfaction

    / Max 4
    3.27 82%

    9th

    34

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