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Course options
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Qualification
MSc - Master of Science
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Location
College Lane campus - University of Hertfordshire
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Study mode
Full time
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Start date
26-SEP-25
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Duration
1 year
Course summary
The course offers you the opportunity to explore Global Business Development in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations. You will have the opportunity to focus on proposal and bid management, explore effective marketing management and global business development. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project. This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines.
Modules
Tuition fees
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£ 17,250per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
University of Hertfordshire
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University League Table
82nd
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Campus address
University of Hertfordshire, College Lane, Hatfield, Hertfordshire, AL10 9AB, England
Subject rankings
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Subject ranking
69th out of 123 13
61st out of 90 8
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Entry standards
/ Max 217115 53%75th
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Graduate prospects
/ Max 10060.0 60%94th
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Student satisfaction
/ Max 43.21 80%26th
9 -
Entry standards
/ Max 211120 57%45th
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Graduate prospects
/ Max 10070.0 70%54th
23 -
Student satisfaction
/ Max 43.27 82%9th
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