MSc Strategic Public Relations and Communication Management

Overview

Our Strategic Public Relations and Communication Management course gives you the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills you'll need for a successful career in communications and public relations.

You'll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind PR, and have many opportunities to put this theory into practice.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice. Students can exit at PG Cert and PG Dip awards.

Teaching

You’ll be taught by lectures, seminars, workshops, field trips and visiting speaker presentations.

Guest lectures from public relations practitioners provide networking opportunities and expose students to current practice in the industry. We work closely with the Chartered Institute of Public Relations, and you can attend CIPR Scotland events, allowing you to meet practitioners working in the field and to extend your network of contacts.