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MSc Strategic Public Relations (Online)

University of Stirling

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Run at the client site in the region of United Kingdom

  • Study mode

    Distance / Online

  • Start date

    26-SEP-22

  • Duration

    32 months

Course summary

Overview

This Masters in Strategic Public Relations will help you to develop a critical appreciation of the role of public relations in contemporary society, as well as key analytical, management and communication skills. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communicaitons and public relations practice, experience and phenomena.

The course is delivered online via Canvas, the University of Stirling’s online learning environment.

By the end of your studies, you’ll have the necessary skills to work at a managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, carry out research and evaluation, and design and implement public relations strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling. Students can exit at PG Cert and PG Dip awards.

Teaching

All course material is delivered via Canvas, the University of Stirling’s online learning environment.

Each module is divided into a number of topics. All the topics for a module will usually be available at the start of each module. As well as core materials, module contents include reading lists with additional sources of information you can use to supplement your studying.

You must also attend at least one three-day residential school during the course of your studies. This is on the University of Stirling campus.

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Stirling

  • University League Table

    38th

  • Campus address

    University of Stirling, Stirling, Stirling, FK9 4LA, Scotland

Subject rankings

  • Subject ranking

    6th out of 97 6

  • Entry standards

    / Max 190
    174 87%

    3rd

    1
  • Graduate prospects

    / Max 100
    60.0 60%

    42nd

    20
  • Student satisfaction

    / Max 5
    4.12 82%

    23rd

    3

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